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Betting Promo Codes for UK Customers 2024

promo codes UK
Photo Healy Racing
Welcome to our horse racing betting promo codes page where you can find the codes required to claim hundreds of pounds in free bets. Simply add the code to the specified field on the registration form when you sign up to claim your free bets.

For example, the irishracing.com promo code for bet365 is 365IRC and gets you a superb £30 in free bets when you place a £10 bet with the world's leading bookmaker.

    Our top betting promo codes are selected using data presented by the UK Bookmaker Awards, held annually by Better Collective. The awards highlight the best bookmakers by drawing on four million data points, user reviews and ongoing testing. You can bet in the knowledge that the recommended sites are secure and trustworthy.

Best promo codes for horse racing 2024

To make it easy, we have listed the sites which require horse racing promo codes in October 2024, including bet365, William Hill, Betfair, Paddy Power and Betfred.

October's featured Promo Code

Tote Promo Code - Get £40 in Free Bets

There is no better time to sign up with the Tote than in the summer when the lucrative world pool is available on select Flat race days, this gives you access to better odds. Plus the bonus allows you to use free bets on the best of the action throughout the jam-packed Flat season. Once you are a fully fledged member, you can take advantage of its infamous placepots and quadpots.

Tote Terms and Conditions

  • New customers online only. Eligibility restrictions apply.
  • Only valid with code B10G40 on registration.
  • £10 minimum qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min €10 Win + £10 Place).
  • Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement.
  • 7-day expiry on free bets & Tote Credit.
  • Your first bet will be your qualifying bet. One per customer.
  • UK & ROI customers only. 18+. Full T&Cs apply

Paddy Power - get £30 in free bets

Use the below betting promo code to sign up to Paddy Power and get £30 back in free bets when you bet just £5. This is an excellent offer, serving up a 600% bonus.

Paddy Power Terms and Conditions

  • Use promo code YSKAST
  • Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets
  • Free bet rewards valid for 30 days
  • Only deposits via Debit Cards & Apple Pay will qualify for this offer
  • Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+
  • T&Cs apply

bet365 promo code - get £30 in free bets

This is one of the most claimed offers on our site and we believe it offers you an excellent chance to enjoy a few bets, while signing up to the world's leading bookmaker.

Trigger a superb £30 in free bets with your bet365 bonus code and take advantage of some of the best odds out there once you are a fully fledged customer.

bet365 terms and conditions

  • Min deposit requirement.
  • Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit.
  • Min odds, bet and payment method exclusions apply.
  • Returns exclude Bet Credits stake.
  • Time limits and T&Cs apply. Registration required.

William Hill promo code - get £40 in free bets

The most claimed offer on our site this year, get £40 in free bets to spend on your favourite racing action.

William Hill Terms and Conditions

  • 18+ Play Safe. New customers using Promo code BB40 only.
  • Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet.
  • Free bets will expire 7 days after the qualifying bet is placed.
  • Payment method/player/country restrictions apply.

Betfair promo code - get £50 in free bets

Betfair has recently updated its promo code offer and you can get £50 in free bets with Betfair to spend on multiples on horse racing when you place your first bet of £10.

Betfair Terms and Conditions

  • Place a min €10 bet on Sportsbook on odds of min EVS (2.0), get €50 in Free Bet Builders, Accumulators or multiples to use on any sport.
  • Rewards valid for 30 days.
  • Only deposits via cards or Apple Pay will qualify.
  • T&Cs apply. Please Gamble Responsibly

Betfred Bonus Code - get £50 in free bets

Get a cracking 500% bonus with Betfred - one of the highest-value offers on the market.

AK Bets Promo Code - get up to £100 winnings boost on your first acca

AK Bets recently joined the site and are offering horse racing punters an interesting welcome promotion. Place your first acca with the operator and AK Bets will boost the return by 25% in the form of a free bet.

If picking out multiple winners is where your talent lies, this offer is for you.

AK Bets Terms and Conditions

  • Applies to new UK/IRE customers who sign up with promo code AKACCA100.
  • Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100.
  • 18+ | GambleAware.org

Which promo codes offer the highest bonus?

How do these horse racing betting promo codes compare? Betfred and Betfair come out on top, serving up a 500% bonus for UK customers,

Paddy Power offers a 600% bonus and bet365 and William Hill offer up 300%.

BookmakerBonus %Offer
Betfair500Get Betfair Betting Offer
William Hill300Get William Hill Betting Offer
Paddy Power600Get Paddy Power Betting Offer
bet365 IRC365300Get bet365 Betting Offer
Betfred500Get Betfred Betting Offer

What is a betting promo code?

A horse racing betting promo code is used when you register with a bookmaker in order to activate your betting promotion - most commonly for free bets.

One such promo code is the Betfair promo code required to claim your £30 in FREE bets. You will need to insert this into the specified registration field.

We highlight the best UK betting promos from trustworthy and reliable bookmakers. It is worth noting that not all operators require betting bonus codes and some betting promo codes may be automatically inserted in the required registration field.

Why should I sign up with a betting promo code?

  • Enhanced Value: Promo codes often provide extra bonuses, such as free bets or boosted odds, which increase the value of a wager without additional outlay.

  • Try New Markets: Promo codes can encourage bettors to explore different betting markets, broadening their experience in horse racing.

  • Increased Winnings: Special odds boosts and promotions tied to codes can increase potential payouts, making bets more rewarding if successful.

  • Engagement: Promo codes enhance the excitement of horse racing events by providing additional incentives.

A promo code goes hand-in-hand with racing; if you have found your selections for either the daily racing or the big festivals then you can use the your promo codes to claim free bets to spend on the action.

What are the advantages of using a betting promo code to claim free bets?

  • Choose your bookmaker and start with more money to wager on horse racing.
  • You can trial a wider range of bets types. For example each-way bets.
  • Select bookmakers such as Unibet and Fitzdares serve up casino bonuses for something different.
  • Once you have signed up, you can benefit from a whole host of existing customer offers

What is the difference between a betting promo code and a betting bonus code?

A betting promo code and a betting bonus code is the same thing, it is merely a different name for the code, made up of letters and numbers, required to claim your betting offer with a bookmaker as listed above.

How to claim a betting bonus code

promo codesEnter the promo code in the required field
Choose which bookmaker you would like to join from the list of trusted operators on this page and use the betting promo code to trigger your offer, just as you would with an online voucher code, for goods for example.

  • Head to the operator's website and sign up for a new account.
  • Enter the promo code correctly in the designated field.
  • Complete the sign-up process and wait for the confirmation email, if any.
  • Deposit into your account or place a qualifying bet to receive the bonus.
  • Check the terms and conditions of the promo code offer, including any minimum deposit or bet requirements or validity period.
  • Use your free bets as instructed by the betting site to maximise your chances of a return.

Types of promo codes

Bonus promo codes, also known as betting 'bonus codes' are used most frequently with bookmaker welcome offers in the UK, including those below.

  • Free Bets - bookmakers regularly offer free bets to new customers as an incentive to sign up. For example, when you register , deposit/bet with an operator, you will receive a £5 free bet to place on a subsequent race.
  • Deposit Bonus - These bonuses are rewarded when you deposit money with a bookmaker, at a percentage of your deposit. Some operators offer 100% while others offer 50%. For example, if you deposit £20 you will get a 50% bonus of £10.
  • Money-back specials- Paddy Power and BoyleSports are big on their money-back specials. Use your bonus code to place a bet and you will receive your money back as cash or as a free bet for certain eventualities such as if your horses loses or finishes second.
  • Event-specific bonuses- during major horse racing festivals including the Cheltenham Festival, Royal Ascot and the Grand National you will find an array of betting promo codes on offer for claiming special betting offers. Eg. some bookmakers will offer enhanced odds on a hot favourite for a big race.
  • No-deposits bonuses - the least common of all the bonus betting codes, these are bonuses you can claim without having to make a deposit and are awarded when registering with a bookmaker.

What to look for when choosing a betting bonus code

There are always restrictions around bookmaker offers so ensure you read the terms and conditions before committing to using your betting promo code. Use the regulated bookmakers we have suggested to find your promo code and carefully check for the below restrictions.

  • Sign-up restrictions - in some cases, you are permitted only one betting account per household. If one or more of you already has an account with a bookmaker, you may be restricted. You may also need to use a debit card to make your first deposit rather than Apple Pay or Skrill.
  • Eligible markets - offers are often restricted to different types of bets and markets. For example a bonus code bet offer may only be available if you place it on a specific market.
  • Minimum stake - the stake you place will often be set at a minimum amount. Usually around £5, £10 or £20. If you place lower than those amounts, your bet will not be valid.
  • Minimum odds - if a horse is a short-priced favourite, you may be restricted to betting on that horse. Minimum odds are usually around 1-2 or 6-4.
  • Expiry after a specific number of days - make sure you use your bonus within the time period stated. For example, you often have seven days to claim a free bet.
  • Maximum winnings - to avoid huge payouts, bookmakers may restrict the amount you can win so identify what your payout is likely to be and if it is worth your time.
  • Withdrawal times- bookmakers have different withdrawal processing times. Bank transfers are typically longer wait times than Paypal or e-wallets.

Promo codes payment methods

When you sign up to a bookmaker with a betting promo code you will be required, in most cases, to deposit money into your account to claim your bonus.

The following methods are most commonly used by bookmakers:

    1. Debit cards - Visa Debit, Mastercard and Maestro are popular methods of payment and most commonly used to claim promo codes.

    2. E-wallets - PayPal, Neteller and Skrill are among the most used e-wallets and provide a secure method of payment.

    3. Bank transfers - this is also an option for those who prefer to make direct bank transfers, the only drawback is that it can take longer to complete the transaction.

    4. Paysafecard - prepaid cards are also accepted by a number of punters and ensure more privacy.

    5. Wire tansfers - this method is sometimes used for high-value transactions although longer processing times and higher fees are common.

How do we choose the best betting promo codes?

We Use the UK Bookmaker Awards

The UK Bookmaker Awards, staged annually by Better Collective, highlights the best bookmakers in terms of offers, odds, payment methods, and existing customer promotions.

These awards serve as a valuable resource to punters for making informed betting decisions.

Why Trust the UK Bookmaker Awards for Horse Racing Betting Offers?

The emphasis on UK Bookmaker Awards is due to their detailed and comprehensive evaluation process.

  • Better Collective hosts these awards, utilising meticulous analysis and incorporating user feedback.
  • The awards consider various factors, including horse racing markets, odds quality, market diversity, customer service, banking options, overall betting experience, welcome bonuses, and ongoing customer deals.

How Data is Gathered by Better Collective

  • Bookmakers are ranked on a scale of 1 to 23 across multiple categories.
  • Better Collective collects data over a year, comprising 4 million data points and regular live testing with yearly updates.
  • Continuous monitoring of horse racing markets, including pre-race, in-play betting, and ante-post markets, is carried out.
  • The operators' generosity with markets and coverage of different sports is evaluated over the 12 months.
  • The awards highlight the best betting offers and free bets with great value for UK customers.

Insight from Christian Kirk Rasmussen, COO & Co-Founder of Better Collective

In the video below, Christian Kirk Rasmussen explains the significance of the awards for bettors and how we choose the very best bookmakers for you.

How did the sites rank at the 2023 UK Bookmaker Awards?

bet365

It is easy to see why bet365 is the world's leading bookmaker as it ranked number one for welcome bonus, horse racing odds and betting experience as well as the overall best bookmaker.

Category

Bookmaker Award Ranking

Welcome Bonus

1

Horse Racing Odds

1

Betting Experience 

1

Market Selection

3

Banking 

8

Customer Service

17

Overall

1

Paddy Power

One of the betting giants, Paddy Power's strongest rankings were in the categories of 'betting experience' and 'horse racing odds'.

Category

Bookmaker Award Ranking

Betting Experience 

11

Horse Racing Odds

11

Customer Service

14

Banking 

17

Welcome Bonus 

17

Existing Customer Offers 

19

Market Selection

20

Overall

21

Betfair

Betfair ranked in the top ten for betting experience, banking and horse racing odds.

Category

Bookmaker Award Ranking

Betting Experience 

5

Banking 

6

Horse Racing Odds

10

Market Selection

13

Welcome Bonus

14

Customer Service

16

Overall

8

William Hill

William Hill scored particularly well for market selection which ranked at number 2. Betting experience, horse racing odds and welcome bonus also ranked in the top ten.

Category

Bookmaker Award Ranking

Market Selection 

2

Betting Experience

4

Horse Racing Odds

7

Welcome Bonus

9

Existing Customer Offers

16

Banking 

18

Customer Service 

19

Overall

5

Betfred

Betfred came in at number one for existing customer offers for which it excels. Customer service and banking also ranked in the top ten.

Category

Bookmaker Award Ranking

Existing Customer Offers

1

Customer Service 

8

Banking 

9

Welcome Bonus 

13

Horse Racing Odds 

13

Betting Experience

14

Market Selection 

22

Overall

20

Where to use your free bets today

You have signed up for your horse racing new customer offer using your betting promo code, where can you use your first free bet?

Our expert team of race analysts study the form of every single race and choose the likely winner along with a justification for their selection. You can find their nap of the day below which you can back with your free bets.

How to use today's betting promo code

Where can you use your free bet promo code today? Chances are you are looking to claim your UK betting promo code today and now you want to use your free bets on the best of the racing action.

Our racing experts analyse the form daily and present their 'nap of the day' on every single racecard, this is the analysts most confident bet of the day and it is also the perfect place to start your betting journey with a new operator.

Today's Nap

Gowran Park 4.50 Mossy Fen Park
Mossy Fen Park easily won a Nenagh point-to-point for Sean Doyle and showed smart form over hurdles winning a maiden at the Down Royal Christmas meeting before finishing second to Captain Cody also over this trip in a Grade 2 at Fairyhouse. He was subsequently bought for 235,000 pounds to stay with Henry de Bromhead and rates an exciting recruit to fences. Rainbow Trail has a similar profile to the selection and was just denied on his only point start before landing a bumper and Navan maiden hurdle last season. Point-to-point winner Encanto Bruno looked smart when gaining a fourth success under rules in a Cheltenham novice hurdle last autumn but has proved disappointing since.

How do I withdraw my bonus code?

You are not able to withdraw the betting promo code free bets as cash. Once you have claimed your UK betting promos, the bet credits will appear in your betting account but cannot be withdrawn as cash.

You must use the free bets credit to place a subsequent bet. If your qualifying bet is successful, you can withdraw your winnings as cash. The return does not include your initial stake.

Major horse racing events

Horse racing is staged on most days throughout the year and is an exceptionally popular betting medium. Annual betting highlights are the Cheltenham Festival, Aintree Grand National and Royal Ascot. Some of the biggest events that you can enjoy with betting promo codes can be found below.

Cheltenham Festival

The biggest four days of the jumps season in the UK for racing fans come annually in March, as the Cheltenham Festival hosts the very best clashes between national hunt greats. The featured race of the meeting takes place on the final day - the illustrious Cheltenham Gold Cup. This is the race that everyone wants to win and customers can find a wide selection of promo codes throughout the meeting with free bets, enhanced odds and best odds guaranteed among the most popular offerings.

12 3 24 Cheltenham State Man and Paul Townend with groom Rachel Robins after winning the Unibet Champion Hurdle Challenge Trophy Grade 1 Healy Racing Photo
Photo Healy Racing
Racing expert Emma Nagle has analysed the form week-by-week in the lead up to Cheltenham and revealed her top Cheltenham Festival ante-post tips and you can also find a bet a day from Emma and our editor, Vincent Finegan, on our Cheltenham Festival tips page.

Grand National

Aintree 13 April 2024 Sealed with a kiss I Am Maximus gets a kiss from groom Rachael Robbins
© Photo Healy Racing
The Grand National is the world's most famous race and there are always plenty of bookmaker bonus codes available for the spectacle. Players can place bets on the race from Aintree throughout the year and on the day. Look out for bookmakers offering extra places in the Grand National thanks to the large field of 40 runners.

Royal Ascot


Photo Healy Racing
The biggest five days of Flat racing in the United Kingdom are at Royal Ascot. Among the featured races that customers enjoy placing a wager is the feature on the Thursday of the meeting - the Gold Cup. This is a great time to snap up your UK betting promo codes.

    irishracing.com editor Vincent Finegan and racing pundit Emma Nagle bring years of experience and expertise to our team and offer weekly tips to our auudience.

Vincent Finegan
Vincent, who lives on the Curragh in Co. Kildare, is the editor of irishracing.com and has almost 40 years experience in the horse racing industry. He writes a weekly blog on this website covering all aspects of the sport and presents our Irish Angle video show on Mondays. He is a dual winner of The Irish Field naps table.
Emma Nagle
Emma grew up on a racing yard which got her involved in racing from a young age. Having worked in racing media on a freelance basis for a few years she joined irishracing.com full time in 2023. She has ridden as an amateur and still works with horses.

How we source promo codes

Better Collective sources all promo codes directly, ensuring our audience is presented with the best betting offers available. We regularly update our list with the latest promo codes and the most relevant betting promotions for horse racing. For further detail on how we operate and source our promo codes please visit our About Us page here. If you encounter any problems using these promo codes, please contact our editor [email protected].

FAQ Horse Racing Bonus Codes

What is a promo betting code?

A short code required to activate a bookmaker promotion.

When are promo betting codes available?

Horse racing promo codes tend to be available all year round in the UK but you will see a greater volume during the Cheltenham Festival, the Grand National and Royal Ascot.

Not all major bookmakers use promo codes, however below is a list of bookmakers to consider

How do I Use a Promo Betting Code?

When signing up for a UK betting promotion such as a free bet, simply copy and paste the code into the required field when signing up.

Do All Sites Have Promo Betting Codes?

Some operators no longer use betting promo codes. Our bookmaker partners who do use betting codes are listed above.

Where Do I Find Promo Betting Codes?

You can find the promo codes for trustworthy bookmakers on our betting offers page or visit bookmaker websites.