About Us
We are immersed in horse racing here at Irishracing.com and our expert team of esteemed writers, journalists and pundits have many years of combined experience in the horse racing industry.
We believe it’s not just a job but a way of life and 365 days a year, we bring you up-to-date racecards, results, news, tips and features on Irish and UK horse racing, along with major international meetings.
We welcome you to enjoy this information on Irishracing.com for free. Our loyal audience consists of industry professionals and racing enthusiasts and we are grateful for the continued engagement which has allowed us to grow over the years.
Who are we?
Our team of professionals have dedicated their lives to horse racing and serve up engaging, accurate and timely information.
The evolution of Irishracing.com
Irishracing.com was founded in 1996 and has been providing punters, racing fans and industry professionals with a wealth of information spanning many years. The site was formerly owned by the Irish Times before the reputable and worldwide sports media betting group, Better Collective, acquired Irishracing.com in November 2020.
The key focus of this rapidly growing organisation is to make sports betting entertaining, transparent and fair. The owner of this website (‘we’, ‘us’ ‘our’) is:
Better Collective A/S
Tolbodgate 12
1253 Copenhagen K (Hovestaden)
Denmark (DK)
CVR. 27652913
Read more about Better Collective here.
What we do
The website provides comprehensive coverage of Irish, British and major International horse racing 365 days a year. Access is free to over 30 years of horse racing data to arm you with the very best knowledge to inform your bets.
Main Features:
- Latest local and international news updated throughout the day
- Individual reports with trainer quotes on every Irish horse race
- Blogs by leading racing journalists
- Weekly video features featuring tips and analysis
- Daily specials detailing the latest bookmaker offers
- Easy to use racecards with comprehensive form
- Latest betting prices from all major bookmakers integrated throughout the website
- Results with full finishing order and comments in running for every horse
- Free Horsetracker Alert Service – register to track unlimited horses, trainers, jockeys, owners and sires. Bespoke settings so you decide which information you want to be informed of via email.
- Irish Runners Abroad – updated daily with details of all Irish trained horses running abroad
- Complete access to all features via mobile, desktop and tablet
- Twitter Feeds @irishracing and @irishracing365 as well as Facebook, Instagram, Tik Tok and YouTube profiles
How we make money
You may be wondering how we provide such extensive data and fine content for free. Here’s the answer - we work on an affiliate model with our bookmaker partners and benefit from advertising revenue. This business model enables us to display all the information you need rather than placing stories, statistics and content behind a paywall.
How we source betting offers
Better Collective sources all betting offers and promo codes directly, ensuring our audience is presented with the best betting offers available. We regularly update our list with the latest promo codes and the most relevant betting promotions for horse racing.
Contact us
For enquiries regarding editorial content or advertising and business development, please contact our editor vfinegan@bettercollective.com.
Privacy Policy
You may have heard of GDPR - who hasn’t? Our privacy policy lays out how we process, store and share your personal information. It applies to personal data processing on irishracing.com only, and not to data processing that might occur on other websites.
This Privacy Policy is effective from 1st December 2020.
Cookie Policy
When you visit our website, your browser will receive cookies from us. Using cookies enables us to offer you the best possible on-site experience. The use of cookies enables us to improve site functionalities, promote our products and provide content from third parties. Read our cookie policy to find out more on how we use cookies and why.
Responsible Gambling
We believe that gambling should be entertaining and fun and that our audience should not become reliant on gambling to earn money. So how do we promote responsible gambling?
- Ensure our audience is aware of the legal gambling age when navigating the website.
- Make users aware of negative effects of gambling that could lead to addiction.
- Highlight ways to help prevent gambling addiction.
- Better Collective have co-founded the trade organisation ‘Responsible Affiliates in Gambling’ to improve standards in the sector.
And finally…we pride ourselves on offering unrivalled content but don’t just take our word for it:
George McDonagh said on Twitter:
“The best racing site for Irish racing people by far.”
Tommy Higgins added:
“Brilliant site, better for UK racing than any UK sites.”