Gordon Elliott Cullentra Stables 18 November 2024 Romeo Coolio and Sam Ewing after morning exercise Photo Healy RacingMost leading bookmakers serve up an array of existing customer offers for horse racing punters to enjoy daily or weekly. These promotions include best odds guaranteed free bets, free-to-play games, enhanced odds, extra places and money-back specials.
If you are interested in betting you can also find free bets for new customers, current promo codes required to claim offers and a guide to the best horse racing betting sites.
Most existing customer offers are available all year round as bookmakers compete for your custom. You will notice that operators ramp up offers during big horse racing festivals, including Cheltenham, Aintree and Royal Ascot.
Existing customer offers are betting promotions served up to customers who have already signed up to a bookmaker, allowing you to claim regular free bets, play free-to-play games for rewards and snap up the best odds with promotions such as best odds guaranteed.
When you delve into the offerings of each operator you can consider the added-value of these offers. Examples of existing customer offers include:
We use the data unearthed at the UK Bookmaker awards to determine the best bookmakers for existing customer offers. Over a twelve month period, data is scrutinised, customer reviews are collected and offers are tested and ranked. Below you can see who came out on top.
1.Betfred - known for its super extra places. Do you enjoy seeking value in a race and betting each-way? This offer is for you.
2. Unibet - alongside a high-value welcome offer, Unibet offers terrific existing customer offers, including money-back specials. Get your money back if your horse finishes 2nd or 3rd to the favourite is one of it most popular.
3. Coral - the super series in which €25,000 is up for grabs is a major draw for horse racing bettors. Pick a horse to be placed in 7 selected races on a Saturday.
4. BetVictor - enjoy a loyalty club for dedicated bettors and bet boosts on your selected horses, where BetVictor enhances your odds.
In 2023 select operators, including William Hill and Betfair discontinued their Best Odds Guaranteed offers, however most leading bookmakers offer this promotion.
The earlier the better for Best Odds Guaranteed if you fancy a horse at a bigger price earlier in the day. The offer is available on the day of the race for existing customers. Below you can see what time this offer is served up by leading bookmakers.
Best Odds Guaranteed
Time Available
bet365
8am
Betfred
Paddy Power
BoyleSports
Ladbrokes
Coral
Unibet
Betway
9am
BetVictor
Quinnbet
10am
LiveScore Bet
For the best daily horse racing tips, look no further than our FORMSCAN provided by expert race analysts, who provide their nap of the day. You can claim your free horse racing bets and use them to place a wager on today's tip below. Stay ahead of the game with our in-depth analysis and enjoy the thrill of cheering home your selection.
Thurles 2.05 Grooveykindoflove Getting the weight allowance here for being a non-winner may prove the difference for Grooveykindoflove. The Muhtathir mare has been knocking on the door with three runner-up efforts and hasn't done a lot wrong in her last couple of outings. Going a bit further now may help her. Fillusin has also been hitting the crossbar. She is a bumper winner and as a result has to give the selection 8lb. Reina Del Mar stayed on well from the last when runner-up on her hurdling debut at Cork and may confirm that form with fourth-placed Meet My Loreley. Joseph O'Brien's charge is entitled to improve a bit up in trip.
Find a list of promotions and offers for existing customers with leading bookmakers below. There is an array of options and we have detailed each offer.
Betfred emerged number one at the UK Bookmaker Awards for existing customer offers and is most famous for its extra place offers. Each week the operator presents nominated races every day in which you can grab extra places. If your horse finishes in the extended places, you will get your return at 1/5 of the odds.
Full T&Cs apply.
If extra places isn't enough, you can also claim super extra places on selected races with Betfred.
Full T&Cs Apply.
Prone to seconditis? This existing customer free bet is for you. This is an excellent UK free bet offer courtesy of Betfred. Look out for its extra places offer if you have a strong each-way fancy.
If multiple bets are your thing, this is worth a shot. Place a lucky 15, 31 or 63 and get up to x5 the odds if only one of your selections wins.
Perhaps you enjoy solving the conundrum of finding the first three home in a race. It's a tricky task but when it pays off it is extremely satisfying as a punter. Betfred are further boosting the thrill of a winning tricast with an extra 10% bonus in cash when you place and win a tricast. It is well worth the study time.
Best Odds Guaranteed (BOG) is considered one of the most attractive offers for existing customers in racing. Back your horse from 8am on the day of the race and you will get the best odds on your return. For example, if you back a horse at 2-1 and it wins at 4-1, you will get paid out at odds of 4-1.
Who doesn't love a racing accumulator? With Unibet take it further and boost your acca three times per day. The bigger your acca the bigger the boost. You will find the 'acca boost' button on your betslip.
Fancy a horse to finish 2nd or 3rd against a hot shot? This is the offer which shouldn't be missed. Unibet is offering you money back as CASH if your selection finishes 2nd or 3rd. There are a host of other Unibet existing customer offers up for grabs, including extra places and super boost.
You can also find the Unibet welcome offer here below:
T&Cs apply. Available to new and existing customers.
Best Odds Guaranteed (BOG) is available from 8am on the day of the race. You will get the best odds on your return. For example, if you back a horse at 2-1 and it drifts in the betting to win at 4-1, you will get paid out at odds of 4-1.
Coral has invested plenty in their free bets for existing customers of late. The Coral Racing Super Series is a superb game for existing customers and you have the chance to win a share of £25,000 by finding 7 horses to place in races selected by Coral, an extra bonus is that it is free to play, you just simply log in to your account.
The newest venture available to existing customers is the 'Bet Bundle' which involves getting a bundle of 5 bets for double the value or more.
Coral existing customers can experience something rather special - their very own share in a racehorse. The Coral Racing Club has five horses in training with four successful trainers, including Jonjo O'Neil. Visit yards, attend the races and cheer on your horse along with gaining exclusive access to the horses.
You can also find the Coral welcome offer here below:
Horse racing is an exciting sport for many reasons, particularly for its unpredictable nature. The twists and turns and drama of racing is something BetVictor has taken in to account with their existing customer offer.
Enjoy daily bet boosts with BetVictor and take advantage of enhanced odds on well fancied horses. For example, claim a double on two hot favourites to get bigger odds.
At a time when many bookmakers have removed their Best Odds Guaranteed offer, you can still get this offer with BetVictor at 9am until race time on the day of the race. If you back your selection at 4-1 at 9:30 for example, and the horse goes off at 6-1 ay 14:15, you will get paid out at 6-1.
If free-to-play games pique your interest this is one for you. Play the lucky dip in specified races to get a horse at juicy odds. BetVictor will choose the race and you play the Lucky Dip to get your selection at 14-1. Well worth a shot.
The leading bookmaker allows its current customers access to a fantastic each-way betting offer. Each-way Extra is an excellent option for those who want to increase or decrease the places on a chosen race.
1. Choose the ‘Each Way Extra’ tab from the racecard header to see the additional place terms that are available on your chosen race.
2. Once you have selected a price and the corresponding number of places from the Each Way Extra race coupon, it will appear on your bet slip.
3.You have the option to alter the place terms directly from the bet slip.
If you are a keen punter and you believe certain favourites or horses can't be beaten then check out the bet365 Bet Boost. This is available every day by clicking on the 'offers' tab on the bet365 horse racing page.
You can get a bigger price on selected runners in the UK, Ireland and internationally and your boosted bets can be placed either win or each way. Boosted multiples cannot be combines with other selections.
Getting an early price is usually beneficial in the world of horse racing as you tend to get better prices, however if your horse drifts in the market and goes off a bigger price, you will be paid out at the bigger price. This offer is available from 8am on the day of the race
Yet to sign up to bet365? You can join the bookmaker here:
We welcomed LiveScore to the site not long ago and it has proved to be a huge hit with our audience. The operator's host of existing customer specials is one of the reasons it stands out to horse racing bettors.
During the Cheltenham Festival the list of existing customer offers is impressive and encompasses trainer and jockey specials.
Every day you can access Best Odds Guaranteed with LiveScore Bet from 10am on the day of the race. If you take a price on a horse and its starting price is bigger, you will be paid out at the biggest price. Eligible on win ad each-way bets only. Full T&Cs apply.
Place a bet on selected races throughout the week and if your horse finishes 2nd or 3rd, you will get money back as a free bet up to £10. Your free bet will be credited within 24 hours. Full T&Cs Apply.
Sign up to the bookmaker below to get £20 in free bets:
This is the pool betting equivalent of Best Odds Guaranteed that you will be familiar with from traditional operators. The Tote dividend (the odds at which you will be paid out) will always always match industry SP on win bets and if the dividend is bigger, you will be paid out at higher odds.
If you are a talented bettor who enjoys unearthing horses at big prices then this is the offer for you, particularly as other punters may have missed your selections, ultimately leading to high dividends.
Simply place 6+ qualifying bets at the specified stake levels throughout the week and you'll earn your free Stayers Credit the following Monday.
Full T&Cs apply
Sign up to the bookmaker below to get your free bets:
Each day you will find extra places on selected races with Paddy Power. Head to the racecards on the Paddy Power website and click on the 'Extra Places'. Here you will find offers such as 'four places at 1/5 of the odds' instead of three places. Well worth looking for if you have an each-way fancy.
A giant of the horse racing and betting world, Paddy Power offers fun and flexible free bets for existing customers. Get involved in the Paddy’s Rewards Club.
If you haven't already signed up for a Paddy Power account, you can find its new customer offer below:
Mugged on the line? A run of seconds can be frustrating, however BoyleSports are here to appease your disappointment by refunding your stake as a free bet if your horse finishes second.
Get extra places on select races each day which you can find under 'promotions' which then lists the races on which the extra places are being offered.
You can also find the BoyleSports welcome offers below:
Who doesn’t love an accumulator? If you are feeling confident for the week ahead, then make sure you take advantage of this cracking William Hill promotion - one of the best offers for existing customers.
You can also find the William Hill welcome offers below:
Extra places races are available every day with Betfair. The operator will offer an extra place on select races giving you a greater chance of a return if you fancy a horse to finish in the places. The promotion is available for new and existing customers with registered Betfair accounts, aged 18 or over.
Terms and Conditions: Applies to singles and multiple bets. If there are less than 16 starters, we will pay 4 places. If there are less than 8 starters, we will pay 4 places. If there are less than 4 starters, we will pay 3 places. Betfair Horse Racing rules apply. Betfair reserves the right in its discretion to exclude and/or limit the availability of the offer to certain customers. If any term of the Offer is breached, or if there is evidence that a customer is abusing the Offer or using the Offer to guarantee profits regardless of the outcome (whether individually or as part of a group), Betfair reserves the right, in its absolute discretion, to reclaim the bonus element of such offer and/or void the Offer and any bet funded by the Offer and/or take any other action it deems necessary. The full terms and conditions of betfair.com also apply to this offer.
Get bigger prices on your selection in a race by adding in winning distances.
Terms and Conditions: Bets will be settled on the official distance between the named selection & the horse that finishes 2nd. In the event of a horse being withdrawn, not under starter’s orders, stakes on that selection will be returned. Bets for the remaining horses in the race will be subject to a deduction in accordance with Tattersall’s Rule 4(c) based on the win price of the withdrawn horse(s) at the time of withdrawal, (see Tattersall’s Rule 4 table above). Double Result concession does not apply to this market.
This is an easy one - every time you refer a friend to Betfair you will earn £10 in cash.
Terms and Conditions: Max £10 per referral. Must have settled sportsbook/casino/exchange bets over £10 in 60 days. Max 5 referrals. T&Cs apply.
If you are a horse racing and betting enthusiast then do not miss this Betway existing customer free bet. Test yourself and find a yankee.
You can also find the Betway welcome offer below:
Irish bookmaker, Quinnbet, are relatively new to the market but cater well for horse racing bettors particularly the enthusiasts among you who can take advantage of daily free bets.
You can also find the Quinnbet welcome offer below:
Annually, the UK Bookmaker Awards, hosted by Better Collective, consider a broad spectrum of factors when ranking bookmakers according to various categories. This includes comprehensive data sets and user feedback - this approach ensures that our evaluation of each betting site is accurate, avoiding reliance on the perspective of a single reviewer.
The bookmakers are ranked in numerous categories, encompassing:
This comprehensive evaluation provides a detailed overview of each operator which is digestible and dependable.
This process involves:
We hear from Christian Kirk Rasmussen, COO and Co-Founder of Better Collective, who explains why the awards help you make more informed decisions on your chosen bookmakers.
Always check the small print and thoroughly read the existing customers terms and conditions before getting involved with free bet offers. This is where you can identify the best offers for existing customers in the UK. Bookmakers display their T&Cs clearly on their offers and here is what to look out for:
Most bookmakers will offer incentives to UK existing customers to maintain loyalty, however not always as a free bet.
This is where you will need to check the terms and conditions. On the face of it, an existing customer offer may seem excellent but you need to take a look at minimum stakes and maximum winnings to ensure you find the best offer.
Most bookmakers offer betting promotions in the UK and Ireland - Betfred, Unibet, Coral and BetVictor came out as the top four at the UK bookmakers awards for the best existing customer offers.
The bookmakers listed on this page offer existing customer bonuses in the UK.
