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Best Betting Existing Customer Offers - May 2024

existing customer offersForest Fairy and Rossa Ryan near winning The Weatherbys ePassport Cheshire Oaks May 2024
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Stay informed about check this page for the most recent existing customer offers served up by reliable and trusted bookmakers. These promotions include free bets, free-to-play games, enhanced odds, extra places and money-back specials.

If you are interested in betting you can also find free bets for new customers, current promo codes required to claim offers and a guide to the best horse racing betting sites.

Most existing customer offers are available all year round as bookmakers compete for your custom. You will notice that operators ramp up offers during big horse racing festivals, including Cheltenham, Aintree and Royal Ascot.

Best bookmakers for existing customer offers

We use the data unearthed at the UK Bookmaker awards to determine the best bookmakers for existing customer offers. Over a twelve month period, data is scrutinised, customer reviews are collected and offers are tested and ranked. Below you can see who came out on top.

    1.Betfred - known for its super extra places. Do you enjoy seeking value in a race and betting each-way? This offer is for you.

    2. Unibet - alongside a high-value welcome offer, Unibet offers terrific existing customer offers, including money-back specials. Get your money back if your horse finishes 2nd or 3rd to the favourite is one of it most popular.

    3. Coral - the super series in which €25,000 is up for grabs is a major draw for horse racing bettors. Pick a horse to be placed in 7 selected races on a Saturday.

    4. BetVictor - enjoy a loyalty club for dedicated bettors and bet boosts on your selected horses, where BetVictor enhances your odds.

What is an existing customer offer in horse racing?

Existing customer offers are betting promotions available to current customers of a bookmaker, allowing you to claim free bets, play free-to-play games for rewards and snap up the best odds with promotions such as best odds guaranteed.

When you delve into the offerings of each operator you can consider the added-value of these offers. Examples of existing customer offers include:

  • Best odds guaranteed
  • Non-runner no bet
  • Free bets for existing customers
  • Ante-post betting
  • Money-back specials
  • Extra places
  • Free-to-play games
  • Enhanced Odds

Horse Racing Existing Customer Offers

Find the best offers for existing customers with leading bookmakers below. There is an array of options and we have detailed each offer.

Betfred existing customer offers

Extra Place Races

Betfred emerged number one at the UK Bookmaker Awards for existing customer offers and is most famous for its extra place offers. Each week the operator presents nominated races every day in which you can grab extra places. If your horse finishes in the extended places, you will get your return at 1/5 of the odds.

  • Available on selected races.
  • Applies to Each Way bets only.
  • Applies to single and multiple bets.
  • Minimum runner stipulations apply.
  • Doesn’t apply to ante-post bets

Full T&Cs apply.

Super Extra Place Races

If extra places isn't enough, you can also claim super extra places on selected races with Betfred.

  • Available on selected races.
  • Applies to Each Way bets only.
  • Applies to single and multiple bets.
  • Minimum runner stipulations apply.
  • Doesn’t apply to ante-post bets.
  • Best Odds Guaranteed does not apply to Super Extra Place Races.

Full T&Cs Apply.

Free bet if second

Prone to seconditis? This existing customer free bet is for you. This is an excellent UK free bet offer courtesy of Betfred. Look out for its extra places offer if you have a strong each-way fancy.

  • Place a bet on nominated races and have your money refunded as a free bet if your horse finishes second.
  • A maximum £10 can be claimed.
  • You have seven days to claim your free bet.

T&Cs apply. Available to new and existing customers.

Multiply your odds

If multiple bets are your thing, this is worth a shot. Place a lucky 15, 31 or 63 and get up to x5 the odds if only one of your selections wins.

  • Applies to Horse and Greyhound bets only.
  • 5 x the Odds on Lucky 63s. 4 x the Odds on Lucky 31s
  • 3 x the Odds on Lucky 15s
  • All selections must run
  • Paid in cash if only one winner. Full T&Cs Apply.

Unibet offers for existing customers

Acca Boost

Who doesn't love a racing accumulator? With Unibet take it further and boost your acca three times per day. The bigger your acca the bigger the boost. You will find the 'acca boost' button on your betslip.

  • Acca Boosts are available on Unibet Racing web, mobile and app.
  • There is a maximum stake of £20 per customer per Acca Boost.
  • Only Win bets and the Win part of Each Way bets are boosted. On each way bets, the Acca Boost will only be applied to the win part of the bet, whilst the place part will be struck at the original price.

Full T&Cs apply.

Free bet if your horse finishes second or third

Fancy a horse to finish 2nd or 3rd against a hot shot? This is the offer which shouldn't be missed. Unibet is offering you money back as CASH if your selection finishes 2nd or 3rd. There are a host of other Unibet existing customer offers up for grabs, including extra places and super boost.

  • Place a bet on nominated races and get your money back as cash if your horse finishes 2nd or 3rd.
  • Opt in required in the bet slip.
  • Place a single bet on any of the selected races below (min stake £1)

You can also find the Unibet welcome offer here below:

T&Cs apply. Available to new and existing customers.

Coral existing customers offers

The Coral Racing Super Series

Coral has invested plenty in their free bets for existing customers of late. The Coral Racing Super Series is a superb game for existing customers and you have the chance to win a share of £25,000 by finding 7 horses to place in races selected by Coral, an extra bonus is that it is free to play, you just simply log in to your account.

Coral Bet Bundles

The newest venture available to existing customers is the 'Bet Bundle' which involves getting a bundle of 5 bets for double the value or more.

  • Pay £5 and get £10 worth of bets.
  • Real money purchase of £2 or £5 to get Horse Racing Bet Bundle (5x£1 or £5 x £2 bet tokens)
  • Bet tokens expire 23:59 Sunday after purchase

Full T&Cs apply.

Coral Racing Club

    Coral existing customers can experience something rather special - their very own share in a racehorse. The Coral Racing Club has five horses in training with four successful trainers, including Jonjo O'Neil. Visit yards, attend the races and cheer on your horse along with gaining exclusive access to the horses.

Full T&Cs apply.

You can also find the Coral welcome offer here below:

T&Cs apply. Available to new and existing customers.

BetVictor existing customer offers

Horse racing is an exciting sport for many reasons, particularly for its unpredictable nature. The twists and turns and drama of racing is something BetVictor has taken in to account with their existing customer offer.

BetVictor Loyalty Club

    Enjoy daily bet boosts with BetVictor and take advantage of enhanced odds on well fancied horses. For example, claim a double on two hot favourites to get bigger odds.

BetVictor Best Odds Guaranteed

    At a time when many bookmakers have removed their Best Odds Guaranteed offer, you can still get this offer with BetVictor at 9am until race time on the day of the race. If you back your selection at 4-1 at 9:30 for example, and the horse goes off at 6-1 ay 14:15, you will get paid out at 6-1.

BetVictor Lucky Dip

    If free-to-play games pique your interest this is one for you. Play the lucky dip in specified races to get a horse at juicy odds. BetVictor will choose the race and you play the Lucky Dip to get your selection at 14-1. Well worth a shot.

Full T&Cs apply.

bet365 existing customer offers

Each-way Extra

The leading bookmaker allows its current customers access to a fantastic each-way betting offer. Each-way Extra is an excellent option for those who want to increase or decrease the places on a chosen race.

    1. Choose the ‘Each Way Extra’ tab from the racecard header to see the additional place terms that are available on your chosen race.

    2. Once you have selected a price and the corresponding number of places from the Each Way Extra race coupon, it will appear on your bet slip.

    3.You have the option to alter the place terms directly from the bet slip.

Yet to sign up to bet365? You can join the bookmaker here:

LiveScore Bet existing customer offers

Extra Places on selected races every day

We welcomed LiveScore to the site not long ago and it has proved to be a huge hit with our audience. The operator's host of existing customer specials is one of the reasons it stands out to horse racing bettors.

During the Cheltenham Festival the list of existing customer offers is impressive and encompasses trainer and jockey specials.

  • Get extra place specials every day
  • Place a bet on any of the selected races to get an extra place on your each-way betting
  • Minimum runner rules apply
  • Doesn't apply to ante-post bets
  • Full T&Cs apply

Sign up to the bookmaker below to get £20 in free bets:

Tote existing customer offers

Tote Guarantee

This is the pool betting equivalent of Best Odds Guaranteed that you will be familiar with from traditional operators. The Tote dividend (the odds at which you will be paid out) will always always match industry SP on win bets and if the dividend is bigger, you will be paid out at higher odds.

If you are a talented bettor who enjoys unearthing horses at big prices then this is the offer for you, particularly as other punters may have missed your selections, ultimately leading to high dividends.

Tote Stayers Club

Simply place 6+ qualifying bets at the specified stake levels throughout the week and you'll earn your free Stayers Credit the following Monday.

Full T&Cs apply

Sign up to the bookmaker below to get your free bets:

Paddy Power free bets for existing customers

Paddy Power Rewards Club

A giant of the horse racing and betting world, Paddy Power offers fun and flexible free bets for existing customers. Get involved in the Paddy’s Rewards Club.

  • Enjoy a £5 or £10 free bet each week.
  • Place £25 or £50 through the week and your account will be rewarded the following week.
  • You will qualify as long as the odds or combined odds are 1-2 or greater.
  • Boost your bets with ‘power ups’ on single bets.

If you haven't already signed up for a Paddy Power account, you can find its new customer offer below:

T&Cs apply. Available to new and existing customers.

BoyleSports free bets for existing customers

Free bet if your horse finishes second

Mugged on the line? A run of seconds can be frustrating, however BoyleSports are here to appease your disappointment by refunding your stake as a free bet if your horse finishes second.

  • Place a bet on nominated races and get a free bet if your horse finishes second.
  • A maximum of £25 can be claimed.
  • Free bets must be redeemed within 7 days.

Extra place races

Get extra places on select races each day which you can find under 'promotions' which then lists the races on which the extra places are being offered.

  • 12 plus horses must run for four places and 16 plus horses must run for five places.
  • Customers must be 18+
  • Does not apply to ante-post bets, void bets, combined odds, bets placed after the off or bets placed in running.
  • Applies to each-way market only.
  • UK and Ireland only.
  • Offer available to new and existing customers.

You can also find the BoyleSports welcome offers below:

T&Cs apply. Available to new and existing customers.

William Hill existing customer offers

William Hill Acca Club

Who doesn’t love an accumulator? If you are feeling confident for the week ahead, then make sure you take advantage of this cracking William Hill promotion - one of the best offers for existing customers.

  • Qualify for the William Hill Acca Club and get a £5 free bet when you place £20+ of accumulators through the week. You will receive your free bet by midday the following Monday.

You can also find the William Hill welcome offers below:

T&Cs apply. Available to new and existing customers.

Betfair existing customer offers

Extra Place Races

Extra places races are available every day with Betfair. The operator will offer an extra place on select races giving you a greater chance of a return if you fancy a horse to finish in the places. The promotion is available for new and existing customers with registered Betfair accounts, aged 18 or over.

Terms and Conditions: Applies to singles and multiple bets. If there are less than 16 starters, we will pay 4 places. If there are less than 8 starters, we will pay 4 places. If there are less than 4 starters, we will pay 3 places. Betfair Horse Racing rules apply. Betfair reserves the right in its discretion to exclude and/or limit the availability of the offer to certain customers. If any term of the Offer is breached, or if there is evidence that a customer is abusing the Offer or using the Offer to guarantee profits regardless of the outcome (whether individually or as part of a group), Betfair reserves the right, in its absolute discretion, to reclaim the bonus element of such offer and/or void the Offer and any bet funded by the Offer and/or take any other action it deems necessary. The full terms and conditions of betfair.com also apply to this offer.

Lengthen The Odds

Get bigger prices on your selection in a race by adding in winning distances.

Terms and Conditions: Bets will be settled on the official distance between the named selection & the horse that finishes 2nd. In the event of a horse being withdrawn, not under starter’s orders, stakes on that selection will be returned. Bets for the remaining horses in the race will be subject to a deduction in accordance with Tattersall’s Rule 4(c) based on the win price of the withdrawn horse(s) at the time of withdrawal, (see Tattersall’s Rule 4 table above). Double Result concession does not apply to this market.

Refer and Earn

This is an easy one - every time you refer a friend to Betfair you will earn £10 in cash.

Terms and Conditions: Max £10 per referral. Must have settled sportsbook/casino/exchange bets over £10 in 60 days. Max 5 referrals. T&Cs apply.

T&Cs apply. Available to new and existing customers.

Betway existing customer offers

Yankee free bets

If you are a horse racing and betting enthusiast then do not miss this Betway existing customer free bet. Test yourself and find a yankee.

  • Get a £5 free bet when you place a yankee bet at a stake of £11 or more.
  • A yankee bet is 4 selections made up of 11 bets.

You can also find the Betway welcome offer below:

T&Cs apply. Available to new and existing customers.

Quinnbet free bets for existing customers

Daily free bet

Irish bookmaker, Quinnbet, are relatively new to the market but cater well for horse racing bettors particularly the enthusiasts among you who can take advantage of daily free bets.

  • Daily free bets are up for grabs
  • Bet live and win a £10 free bet each day based at 5% of your total bets
  • Minimum odds of 6/4 have to be met

You can also find the Quinnbet welcome offer below:

T&Cs apply. Available to new and existing customers.

How do we select the best existing customer offers?

We Use the UK Bookmaker Awards Data

Annually, the UK Bookmaker Awards, hosted by Better Collective, consider a broad spectrum of factors when ranking bookmakers according to various categories. This includes comprehensive data sets and user feedback - this approach ensures that our evaluation of each betting site is accurate, avoiding reliance on the perspective of a single reviewer.

The bookmakers are ranked in numerous categories, encompassing:

  • Horse racing markets
  • Competitive odds
  • Market selection
  • Customer service quality
  • Banking options
  • Overall betting experience
  • Welcome bonuses
  • Existing customer promotions
  • Football markets

This comprehensive evaluation provides a detailed overview of each operator which is digestible and dependable.

How Is the Data Gathered?

Each bookmaker is assessed on a scale of 1 to 23 for the aforementioned categories, enabling you to evaluate each operator based on your needs.

This process involves:

  • Accumulating data over a year, drawing from a substantial pool of 4 million data points.
  • Conducting ongoing live testing, with updates rolled out at the start of each year.
  • Regularly evaluating horse racing markets throughout the year, including pre-race, in-play, ante-post, and the breadth of market offerings.
  • Assessing the extent of market generosity exhibited by each operator.
  • Examining the array of sports markets available to bettors interested in a wide range of sports.
  • Furthermore, you'll discover the best offers.

Why do the awards help punters?

We hear from Christian Kirk Rasmussen, COO and Co-Founder of Better Collective, who explains why the awards help you make more informed decisions on your chosen bookmakers.

Types of existing customer offers

  • Best Odds Guaranteed (BOG)
    Put your mind at ease and ensure you receive the biggest return on your winning bets.
    For example, you place a bet at fixed odds of 2/1 and the starting price is bigger, say 3/1, you will be guaranteed the biggest odds.

Which bookmakers offer Best Odds Guaranteed?

Offering Best Odds Guaranteed











Livescore Bet



  • Non-runner no bet
    Placing a bet before the day of the race is known as betting ‘ante-post’ and it is an opportunity to take advantage of bigger odds. It is particularly popular for the Cheltenham Festival. This offer ensures that if your selection misses the race due to injury for example, your stake will be returned to your account.
  • Ante-post betting builds the excitement in anticipation of major races for existing customers. Place a bet on your selection in a selected race before the final field of runners and riders is declared to get the best odds. This type of betting typically takes place several days, weeks, or even months before the race, allowing bettors to secure potentially better odds than they would receive after the final field has been confirmed. While ante-post betting can offer the opportunity for higher payouts, it also carries more risk, as there are fewer guarantees about which horses will actually end up taking their chances. Additionally, if your horse ultimately doesn't run, you will lose your stake unless you manage to snap up non-runner no bet.
  • Free bets for existing customers
    Bookmakers serve up a multitude of free bets offers for UK existing customers to keep you loyal and to reward your custom. There are different types up for grabs and bookmakers reward you, most commonly with free bets of either £5 or £10. They are excluded from cash out and must be redeemed within a certain period.
  • Free-to-play games
    Betting is all about entertainment and these games provide a great opportunity to have some fun along the way. If you have an existing betting account, you do not have to deposit or bet to play. Coral are currently running a ‘Racing Super Series’ where you can win a share of 25k by choosing a horse to place in seven selected races.
  • Extra place offers present customers with the opportunity to get additional places on each-way bets, which can significantly increase your chances of a payout. For example, a typical each-way bet will pay out on the first three finishers in a race, but an extra place offer may extend this to the first four, five, six or even seven finishers. This offer is useful for bettors looking to maximise their winnings on selections at bigger odds.
  • Enhanced odds for existing customers
    Offered by most bookmakers, you will find odds enhanced to a bigger price meaning potential winnings are greater. This is also known as a price boost and these offers are popular around big racing festivals.

How to use your horse racing existing customer offers today

For the best daily horse racing tips, look no further than our FORMSCAN provided by expert race analysts, who provide their nap of the day. You can claim your free horse racing bets and use them to place a wager on today's tip below. Stay ahead of the game with our in-depth analysis and enjoy the thrill of cheering home your selection.

Today's Nap

Punchestown 1.25 Omniscient
The Gordon Elliott-trained Omniscient should prove difficult to beat. A dual winner on the flat when trained in Britain, the five-year-old has shaped with distinct promise on both starts over hurdles to date. The form of his Fairyhouse fourth received a boost at the weekend when the fifth placed horse easily landed her maiden. His latest Naas third was also franked in that the winner would almost certainly have won a competitive handicap next time but for unseating at the last. Hurdling debutant Mywayofthinkin lacks experience but was runner-up in two bumper starts, so clearly has ability. Thurles second Clonshire River should also be competitive if ready after a break.

Terms And Conditions For Free Bets For Existing Customers

Always check the small print and thoroughly read the existing customers terms and conditions before getting involved with free bet offers. This is where you can identify the best offers for existing customers in the UK. Bookmakers display their T&Cs clearly on their offers and here is what to look out for:

  • Eligible markets - offers are often restricted to different types of bets and markets. For example a free bet offer may only be available if you place a yankee bet.
  • Minimum stake - the stake you place will often be set at a minimum amount. Usually around £5, £10 or £20. If you place lower than those amounts, your bet will not be valid.
  • Minimum odds - if a horse is a really short-priced favourite, you may be restricted to betting on that horse. Minimum odds are usually around 1-2 or 6-4.
  • Claiming period - make sure you use your free bet within the time period stated. For example, you may have seven days to use your free bet credits.
  • Maximum winnings - to avoid huge payouts, bookmakers restrict the amount you can win so identify what your payout is likely to be and if it is worth your time.

How to pick a winner

You have claimed your free bets for the week but how do you go about picking a winner?

Watch the video below for tips on how to find a winning selection for your existing customer free bets.

More reading section

  • Horse Racing Promo Codes
  • Horse Racing Betting Sites
  • Our Betting Hub

    FAQ Horse Racing Betting

    Do All Bookmakers Offer Free Bets For Existing Customers?

    Most bookmakers will offer incentives to UK existing customers to maintain loyalty, however not always as a free bet.

    What Are The Best Existing Customer Free Bets?

    This is where you will need to check the terms and conditions. On the face of it, an existing customer offer may seem excellent but you need to take a look at minimum stakes and maximum winnings to ensure you find the best offer.

    Which Bookmakers Are Best For UK Existing Customer Offers?

    Most bookmakers offer betting promotions in the UK and Ireland - Betfred, Unibet, Coral and BetVictor came out as the top four at the UK bookmakers awards for the best existing customer offers.

    Are there any bookmakers who don’t offer UK promotions?

    The bookmakers listed on this page offer existing customer bonuses in the UK.