18+ | Commercial Content | T&Cs apply | Wagering and T&Cs apply | Play Responsibly | Advertising Disclosure

Horse Racing Free Bets and Betting Offers - April 2024

horse racing free betsI Am Maximus and Paul Townend jump the 2nd last on the way to winning The Randox Grand National
Photo Healy Racing
Find a host of horse racing free bets and betting offers on this page, served up by trustworthy bookmakers. Please gamble responsibly.

Featured UK Horse Racing Free Bets - April 2024

Filter Offers
New Customers
Existing Customers
Trusted & Secure
Licensed in UK
Expert Reviews
Bet £10 Get £20 in free bets + £10 casino bonus
Claim Here
*New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. IRE/NI & UK online customers. Max Free Bet £/€20. Win or win part of e/w outright singles. 5+ runners. 1st bet on each race. Free/void/antepost bets don't qualify. In event of a dead heat, offer won’t apply. Applies to First Past the Post result. Unnamed 2nd Favs don’t qualify. Acc & Payment restrictions apply. T&Cs apply. Begambleaware.org
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Claim Here
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. begambleaware.org. Registration required.
Bet £10 & Get £30 in Free Bets Credited as 3 x £10 Bets
Claim Here
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad Begambleaware.org

Horse Racing Welcome Offers UK

Bet £10 Get £30 in free bets + 50 free spins
Claim Here
New customers online only. £10 min stake (if EW then min £10 Win + £10 Place). Receive £30 Tote Credit + 50 Free Spins on selected game within 48 hours of qualifying bet settlement. Tote credit subject to 7-day expiry. Free spins subject to 7-day expiry. Qualifying bet is the first racing pool bet added to the bet-slip. 18+.â€Ã‚¯ Full T&Cs apply. BeGambleaware.org. Full T&Cs apply.
Bet £10 Get £30 in Free Bets
Claim Here
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org
Up to £100 Winnings Boost on your first Racing bet
Claim Here
Applies to new UK/IE customers who sign up via approved partner sites with promo code AKLUCKY100. Place your first Racing bet as a Lucky 15 (four selections) and AK Bets will boost the return by 25% in the form of a Free Bet up to a value of £100. 18+ BeGambleAware.org.
Bet £10 Get £20 In Free Bets.
Claim Here
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. http://BeGambleAware.org . 18+
Bet On Horse Racing Get 2x£10 Free Bets When You Stake £20
Claim Here
18+. BeGambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Opt in for 2x £10 free bets valid for Horse Racing only. T&C’s apply. Begambleaware.com
100% profit boost of up to £100 of winnings on first bet - mobile only
Claim Here
18+begambleaware.org, T&Cs apply. New reg only. Claim by placing a min deposit #10 via 'My Offers' page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max #10 in-play. Max. extra winnings #100.
Get £40 in Free Bets When you bet £20 on Horse Racing
Claim Here
18+ New Customers only. Opt in, bet £20 on Horse Racing, 1/1+ odds in 7 days, no cash out. Get £40 in Free Bets on set markets valid 7 days. Debit Card / Apple Pay payments only. T&Cs apply. GambleAware. Gambling Help & Gambling Addiction. Please Gamble Responsibly. Begambleaware.org
£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz
Claim Here
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org . Bet the Responsible Way. Full terms apply.
Bet £10 Get £10 FREE BET
Claim Here
18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply.
Claim Here
Opt in weekly to receive up to x 10 Profit Boosts at 10% & 20% on Horse Racing. Max stake £20 & max win £10k. Singles only. T&Cs apply. Visit site
Bet £10 Get £40 In Bonuses
Claim Here
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+. BeGambleAware.org
Bet £10 Get £50 in Bonuses
Claim Here
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. Begambleaware.org
Claim Here
New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Begambleaware.org
Get £40 In Bonuses.
Claim Here
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. Begambleaware.org
50% Up To £50 Welcome Bonus.
Claim Here
New bettors get 50% of deposit up to £50; Code: PLAY10; 1x per household; Min deposit £15 (no Skrill/Neteller); Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; valid 60 days; Min odds 4/5 singles, 2/5 per acca leg; Some bet types excluded; Full terms apply. begambleaware.org
Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins
Claim Here
We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
Get up to £30 in Free Bets if your 1st Bet loses
Claim Here
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&Cs apply. begambleaware.org | Please gamble responsibly
Bet £10 Get £15.
Claim Here
New Players only, This offer is available once per household. New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. T&Cs Apply. begambleaware.org
GET £20 IN FREE BETS When you place a £5 bet on Sportsbook
Claim Here
New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. Begambleaware.org
Place your first sports bet of £50 or more and get £25 in Free Bets, plus 10 spins
Claim Here
New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Golf and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. BeGambleAware.org
Bet £10 Get £10 in Free Bets
Claim Here
18+, New customers sign up with code 'bet10get10'. Deposit £10 or more and place a #10 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ GambleAware | Gambling Help & Gambling Addiction .
Bet £15 get £10.
Claim Here
BetitonSportBet £15 get £10 claim here new customers only. max one £10 free bet. qualifying bets must be placed at odds of 1/1 or greater. paid as bonus token with min 4/5 odds req. skrill, neteller & paypal not eligible. t&c apply. 18+. begambleaware. org
£10 Free Bet
Claim Here

Check for new betting sites in the United Kingdom and make sure you haven't missed out on free bets from lesser-known bookmakers.

Select bookmakers require promo codes to claim your free horse racing bets, these include the Betfair promo code, Paddy Power promo code, and William Hill promo code.

    The irishracing.com team comprises individuals with many years of experience in the horse racing and betting industry, including editor Vincent Finegan and racing pundit Emma Nagle. Betting offers on this page are tested and reviewed to highlight the best offers on the market. You can bet in the knowledge that the recommended sites are secure and trustworthy.

Scottish Grand National Special

This weekend's Scottish Grand National will serve up plenty of excellent value - currently 7-1 the field. Get €20 in free bets to spend at Ayr and to enhance your chances of yielding a return.

What is a horse racing free bet?

You can get free bets for new customers (available to new customers ONLY) and free bets for existing customers (available to new and existing customers).

Free bets for new customers

A free bet is a bonus rewarded to you when you sign up to a new bookmaker. For example, when you sign up for a bookmaker via our links for the first time and either deposit or place your first bet (depending on the terms), a specified amount of free bet is credited to your account.

You can then use these free bet credits to place a bet on a horse/horses of your choice. You cannot withdraw the free bets as cash and your stake will not be returned.

An example: bet365 offer a 'bet 10 get 30 in free bets' deal, which means that the free bets will be returned to your account when you bet £10, providing you with more opportunities to back a winner and yield a return.

Free bets for existing customers

Horse racing free bets are also available through existing customer offers. For example, Paddy Power offers a rewards club for which you get a weekly free bet to enjoy on the racing.

It is important to keep in mind that all free bets are subject to terms and conditions. The free bet serves as an incentive to use the bookmaker's services and helps you get familiar with their site, which leads to increased loyalty to the brand.

You will notice an increased number of free bets available prior to and during major horse racing festivals such as Cheltenham, Punchestown and Royal Ascot.

What types of betting offers are there?

New Customer Offers

The most popular new customer offers are bet-and-get welcome offers, in which you place your initial bet to get free bets credited to your account.


    One of the most common bets for new customers. Register with an operator, place a bet of a specified amount and get free bets in return - place a bet of £10 and receive a £50 free bet.

    See below the highest-value bet-and-get offers for new customers:

    Betfred - Bet £10 and Get £50 in Free Bets

    SBK - Bet £10 and Get £30 in Free Bets

    Tote - Bet £10 and Get £30 in Free Bets

    William Hill, Coral, Ladbrokes, Paddy Power, bet365 and BoyleSports also offer these types of bets and can be found in the table above.

    Money-back bets

    Fancy some fun with your sign up offers? Register with a bookmaker, place a bet with your own money and the bookmaker will refund your money for various outcomes, such as if you finish 2nd to the SP favourite.

    See below the best money-back offers for new customers:

    BoyleSports - Bet £10 Get £20 in free bets + Money back as a free bet if 2nd to SP favourite at Selected Meetings

    Betway - Get up to £30 in Free Bets if your first bet loses + 100 Bonus Spins

    Deposit Bonus

    These bet offers are less common and are claimed when you deposit money with a bookmaker and you are rewarded with a percentage of your deposit. Some offer 100% while others offer 50%. For example, if you deposit £20 you will get a 50% bonus of £10.

    Below are deposit bonus offers for new customers. Please note any wagering requirements.

    10Bet - 50% up to £50 Welcome Bonus

    Matched bonus

    Register with an operator, place a bet and it will match the value of your bet - place a bet of £10 and receive a £10 free bet. Among the most popular of betting offers

    Bet through the card

    New customer betting offers often include bet-through the card around big festivals. For those who enjoy betting on every race on the card, this is an enjoyable one for you. Place a horse racing bet in the first race and get a free bet for every other race on the card. This adds further excitement to a day out at the races.

    Free bet no deposit

    The least common of all the free horse bets, these are bonuses you can claim without having to make a deposit and are awarded when registering with a bookmaker.

How to claim your horse racing sign up offers

It is simple to sign up for your horse racing free bets

Signing up for UK betting welcome offers is a simple process and only takes a couple of minutes. You can follow these steps to make the process as easy as possible and the free horse bets will be yours in no time:

Step 1

First, you need to determine the bookmaker that you wish to sign up for. After making the decision, click on the 'Claim Here' button above which will take you to the website.

Step 2

Enter your personal details
You will be prompted to fill out the form, which includes entering your date of birth, full name and email address.

Step 3

Create your account
You may need to also add a bonus code as you can see above, bet365 require a bonus code to claim the offer.

After verifying your account, you can then add funds to your account. Once you have met the terms and conditions of the bonus, you will be rewarded with one of the free online bets.

How to choose the best betting offers

Find below the best welcome offers determined by the UK Bookmaker Awards, an annual awards ceremony hosted by Better Collective. Four million data points are scrutinised over 12 months and the results are presented in various categories.

bet365 - Bet £10 Get £30

bet365 came out on top for welcome offers. It presents a 300% bonus for customer and is simple to claim.

SBK - Bet £10 Get £30 in Free Bets

SBK allow you the chance to get a 300% bonus when you bet just £10.


Coral offer a super experience for horse racing bettors, sign up, get a 400% bonus and join the Coral Racing Club to experience the thrill of racehorse ownership.

Where can I use my horse racing free bets today?

The Irish Flat season has kicked off presenting plenty of competitive contests to get stuck into, while the Irish National is the next big betting race of the Jumps season.

Found a well-handicapped good thing lurking? Got a strong ante-post fancy for one of the major horse racing festivals? You are in the right place to unearth and enjoy the best horse racing free bets. Also take a look at our betting guides, including our guide to a Lucky 15 bet.

Free horse racing tip

Our horse racing analysts provide daily tips, highlighting their 'nap of the day' which is their most confident selection. Looking to use your free bets today? Here is the expert tip to help you start a hot winning streak.

Today's Nap

Tramore 4.20 Brucejack
Brucejack finished mid-division in a quality novice handicap chase at Navan and, on penultimate start, was runner-up in a beginners' chase at Thurles which brings him into contention. Paul Townend is a very notable jockey booking for him. Willywampus enjoyed a staying trip at this track when delivering in August. He was last seen taking the honours at Thurles in December, so the top-weight has to be respected. C'est Quelqu'un picked up plenty of prize money last year and would be a threat if ready to go after a lengthy absence. Dundaniel was unlucky when brought down two out in Limerick last month. He was due to run at Limerick on Friday evening, though.

Be vigilant when signing up for your free bets and betting offers

When signing up to UK free horse racing bets, there are a few points to consider to ensure you avoid any nasty surprises.

  • Can you afford to place the required first bet/deposit?
  • Is the free bet valid for horse racing markets?
  • What do you have to pay to get a free bet?
  • Are specific outcomes included in the terms and conditions?
  • When can you use the horse racing free bet?
  • How do you check if the free bet has been added to your betting account?
  • Can I withdraw the credit straight away?

Consider the Terms and Conditions for Horse Racing Free Bets

Before you claim your horse racing free bet in the UK, make sure you consider the terms and conditions of your chosen bookmaker as there are restrictions surrounding betting offers. We help you to understand the restrictions around the betting offers below, prior to claiming your chosen offer.

  • Eligible markets - offers are restricted to different types of bets and markets. For example a free bet offer may only be available on a specific market.

  • Minimum stake - the stake you place will be set at a minimum amount. Usually around €5, €10 or €20. If you place lower than those amounts, your bet will not be valid.
  • Minimum odds - if a horse is a short-priced favourite, you may be restricted to betting on that horse. Minimum odds are usually around 1-2 or 6-4.
  • Expiry after a specific number of days - make sure you use your free bet within the time period stated. For example, you may have thirty days to claim a free bet.
  • Maximum winnings - to avoid huge payouts, bookmakers restrict the amount you can win so identify what your payout is likely to be and if it is worth your time.

What do the operators offer?

Every sportsbook is different when it comes to the type of UK horse racing free bets available. Each bonus is slightly different, but you can get a better understanding of the most prominent horse racing sign up offers from the best betting sites.

Below we highlight which operators to keep an eye on from our bookmaker betting partners. Make sure you look out for free bets for existing customers during big festivals.

Which operators offer horse racing free bets?

1. bet365

City Of Troy and Ryan Moore win for trainer Aidan O Brien The bet365 Superlative Stakes Group 2 Class 1 2yo Newmarket 15 7 2023 Healy Racing
Photo Healy Racing
bet365 is a giant of the betting world and is present on the phone of most keen horse racing bettors. It is the main player in the online scene and tt has been regarded as one of the leading bookies ever since it was established.

Horse racing is one of the main sports for bet365, and it covers every meeting from around the world allowing you to watch racing on the go.

When it comes to signing up with the operator, a bet365 new customer offer is always available and this is one of the best welcome offers available allowing you to get £30 in FREE bets when you sign up with £10.

  • Like all the other leading sites, players will be able to live stream the action on their mobile devices and desktop computers and make wagers on the win, each-way and place markets among others.
  • Extra places offer is excellent for existing customers who enjoy betting each way.
  • bet365 is very competitive for odds and you can often find the best prices with this popular bookmaker.

bet365 offers excellent odds and new customers can find an exceptional bet365 welcome bonus available.

2. Paddy Power

Paddy Power is sure to be one you have heard of thanks to its big emphasis on marketing along with its presence and specials for big horse racing events.

The Irish bookie offers up a host of existing customer specials and helpful insights into the horse racing industry.

  • Paddy Power offers a magnitude of markets, most notably for major festivals and specialise in offering the most comprehensive ante-post markets for big events.
  • It also offers competitive odds and live streaming for all races. The Paddy Power bonus is also among the best welcome offers available, as new customers will be able to claim a risk-free bet.

3. Betfair

The world's leading online betting exchange serving up competitive odds and specials along with lots of added benefits to those who do sign up.

The Betfair welcome offer is a must for bettors as it presents excellent value. Get £20 in free bets when you sign up with £5.

4. BoyleSports

5. William Hill

William Hill is a long-standing sportsbook, which has been trusted by players since being founded in 1934 and is a firm favourite among horse racing fans, most notably for its odds.

  • There are competitive odds to be found with this sportsbook, while players will also be able to watch live streams of the action on the go.
  • Markets available to players include, betting to win, each-way, and to place. William Hill also excels when it comes to multiple bets, as customers will be able to place wagers on Lucky 15s and accumulators, among others.
  • Finally, the William Hill bonus is one of the best free bet offers, as customers get a 400% bonus when signing up.

6. Coral

Coral presents a great new customer offer with a high bonus and it is the only bookmaker to have its very own racing club - experience the thrill of having your own share in a racehorse.

  • The bookmaker excels at offering a comprehensive experience with a number of betting offers for existing customers. Furthermore, the bookmaker offers excellent odds on markets such as win, each-way and forecasts. Multiple bets can also be placed at Coral.
  • Existing customer specials are strong and well worth signing up for if you are a horse racing bettor.

7. Ladbrokes

Ladbrokes has always been a force within the horse racing industry. Bettors can enjoy bettong on horse racing with this operator as it has competitive odds and a range of markets.

  • A historic and long-standing operator.
  • Customers are able to bet on the win, each-way and forecast markets. There is also an exceptional Ladbrokes welcome bonus available, which is one of the best welcome offers around.

8. BetVictor

  • The BetVictor welcome offer is fantastic and one of the best on the market in terms of value.
  • An excellent selection of markets is available, along with competitive odds.
  • Existing customer betting offers are served up especially during major festivals. Click here for more.

9. Betfred

Continuous and Ryan Moore winning The Betfred St LegerDoncaster 16 9 23Healy Racing
Photo Healy Racing
The Betfred welcome offer is a must for UK punters and it's one of the best on this site.

10. Tote

Tote is a favourite among punters and its current welcome offer for the Aintree Festival isup to €10 as a matched bet if your first bet loses + 50 Free Spins.

  • Pool betting is when all the money for a race goes into one ‘pool’ and is paid back out. This means prices on less fancied horses are often bigger.

  • Its famous Placepot, Jackpot and Scoop6 add to the enjoyment of betting with this operator.
  • World Pool has been an excellent addition and is available on big racedays during the Flat season, offering bigger odds than most other operators

Have you considered these new betting sites which serve up fantastic horse racing offers?

If you have an extensive list of betting sites to your name, you can also consider these lesser-known bookmakers who offer competitive welcome offers and an excellent customer experience once you are signed up.

Leovegas welcome offer

This offer has been one of the most claimed offers by our audience since joining us last year. You can get up to £100 in free bets and enjoy a casino offering alongside the sportsbook.

LiveScore Bet welcome offer

LiveScore Bet place a huge emphasis on horse racing and you can claim a whole host of specials during major festivals. This is definitely one to add to your portfolio if you enjoy betting on horse racing.

Betiton welcome offer

A smaller operator but one we highly recommend for punters looking to expand their bank of bookmakers.

How to Withdraw your Free Bets

Photo Healy Racing
Once your horse racing free bet has been credited to your account, you must use that free bet to place another bet, once you have met the minimum requirements. You are not able to withdraw the free bet credit as cash.

If the bet you place with your horse racing free bet credit is successful, this is the point when you can then withdraw the money as cash. The return does not include your stake.

UK Bookmaker Awards

The UK Bookmaker Awards are a good pointer to which bookmakers provide the best offers, odds, payment methods and existing customer offers. Inform your decision and take a look at which bookies came out on top.

Why Do we rely on UK Bookmaker Awards Data to Choose the Best Horse Racing Betting Offers?

You might be wondering why we put so much emphasis on the UK Bookmaker Awards when picking the top betting sites. Well, here's why:

Every year, Better Collective hosts the UK Bookmaker Awards, and huge attention to detail as well as ongoing analysis ensures all areas are covered. The awards take into account a number of factors, including numerous data points and feedback from users. This way, we can give you an accurate rundown of each bookmaker, and we're not just taking the word of one person into consideration.

The bookmakers get ranked in a bunch of categories that matter to punters like you. We're talking about the following:

  • Horse racing markets
  • Best odds
  • Market selection
  • Customer service
  • Banking options
  • Overall betting experience
  • Welcome bonuses

It provides a comprehensive analysis of each operator, and it's especially handy for those of you who are big into horse racing.

How do we determine the best new customer offers?

We use the UK Bookmaker Awards to highlight the top welcome offers. The awards are held annually by Better Collective and are determined over a period of 12 months through scrutiny of extensive data sets.

Below you can see which bookmakers came out on top for free bets and welcome offers. Among them are bet365, Unibet and LiveScore Bet.


Bookmaker Award Ranking













LiveScore Bet

Virgin Bet


William Hill




How do Better Collective gather all this data?

Each bookmaker gets ranked on a scale from 1 to 23 in all the above categories. That way, you can pick and choose which aspects are most important to you.

Better Collective is not just pulling these numbers out of thin air either. The team collect data over a whole year, and we're talking 1.2 million data points and regular live testing with updates roll in at the start of each year. Plus, they're keeping a close eye on horse racing markets throughout the year, that includes before the race, in-play betting, and ante-post markets. They are also considering how generous these operators are with their markets and how many different sports they cover.

If that's not enough, we get the inside track on the best betting offers and free bets that offer fantastic value for our UK customers.

In the video below we hear from Christian Kirk Rasmussen, COO & Co-Founder of Better Collective and he explains why the awards help bettors.

In addition to using the UK Bookmaker Awards to determine the best free bets we also draw on the expertise of our knowledgeable staff.

Irishracing.com's team of experts have over fifty years of combined experience in the horse racing and betting industry, including Vincent Finegan, Johnny Ward, Emma Nagle and Stephen Harris.

Betting on the biggest horse racing events

You will notice a flurry of horse racing free bet offers available to new customers prior to and during major horse racing festivals. Look out for all the best free bets for festivals on our dedicated pages.

Betting on horse racing adds to the anticipation and excitement as a spectator and staying on top of offers helps you to embrace minimum spending and maximum enjoyment. Make sure you stay well informed on all the bookmaker offers available in the UK right here.

Punchestown, the Cheltenham Festival and the Grand National are the main events for which you will find new betting offers during the the National Hunt season.

For the Flat season fanatics among you, find free bets for Glorious Goodwood, Royal Ascot and the York Ebor meeting, along with betting offers for the five Classics in the UK and Ireland. Below you can see the best free bets for these top-notch events.

Existing Customer Offers

A whole host of brilliant UK existing customer betting offers are on offer to punters. It is worth checking here on a regular basis to find horse racing offers and a variety of terrific specials.

You may associate bookmaker offers with new customer sign ups and free bets which you can see below, however there are plenty of excellent horse racing betting offers designed for the more seasoned customer.

Horse racing provides excellent betting opportunities all year round and these offers add to the intrigue and excitement of the sport.

Promo Codes

A horse racing betting promo code is required by some bookmakers when you register in order to claim your betting promotion - most commonly for free bets.

A promo code is a short code that you can copy and paste into the registration box when you sign up to UK horse racing bet offers. It is worth noting that not all operators require betting bonus codes.

Best Bookmakers Promo Codes

FAQ Horse Racing Free Bets & Betting Offers

Find more answers about bookmaker offers and free bets in the FAQ section below.

What Is A Free Bet?

A horse racing free bet is a bet credited to your account by a bookmaker when you deposit or place your first bet. Free horse racing bets are available to new and existing customers in the UK.

How do I get my horse racing free bets?

You can claim your free bet by signing up to a bookmaker and depositing and/or placing a bet. If you are lucky, you may also find no deposit free bets, which means you receive a free bet when you register with the operator.

Where can I find the best horse racing free bets offers?

In the table at the top of this page you can find all the best free bet offers in one place and we have picked out our top three.

Do all sites have racing free bets?

All major bookmakers tend to offer free bets to new and existing customers.

When are betting offers available?

Bookmaker offers with the leading sportsbooks are typically available all year round in the UK with specials, including enhanced odds and non-runner no-bet offered around big races and festivals.

What type of free bets will be available for big festivals?

There will be various offers available during Festivals such as Cheltenham, the Grand National and Royal Ascot. Players can enjoy bonuses such as free bets, money back specials and non runner no-bet - to name a few.

Which bookmakers offer the best horse racing sign up offers?

The UK’s most popular bookmakers can be found above, including the top three offers. All of the bookmakers offer something different, which means that you’re able to take advantage of a number of promotions throughout the year.

How do I get the best free bet offers?

Check here regularly for updated free bets and bettings offers. You must follow the essential terms and conditions to find the correct offer for you.

Which horse racing betting offers are right for me?

Excellent promotions are available throughout the year in the UK which means that there is a promotion for everyone out there. There are different types of betting sign up offers along with existing customer betting offers which you can read about above, however the bet-and-get are most popular.