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Betting Promo Codes July 2024

betting promo codes
Photo Healy Racing
Horse racing betting promo codes help you to unlock hundreds of euros in free bets. For example, the code 365IRC activates a fantastic €30 in free bets when you place a €10 wager on bet365. Simply copy and paste this code into the specified registration field when signing up.

You will find the best betting promos currently available in Ireland, along with how and where to use them.

    Our top betting promo codes are selected by using the Bookmaker Awards, held annually by Better Collective. The awards highlight the best bookmakers by drawing on four million data points, user reviews and ongoing testing. You can bet in the knowledge that the recommended sites are secure and trustworthy.

Available betting promo codes for July 2024

To make it easy, we have listed the main horse racing promo codes which you can use to claim your free bets with bet365, William Hill, Betfair, Paddy Power and Novibet.

bet365 promo code - Get €30 in free bets

This is one of the most claimed offers on our site and presents an excellent chance to enjoy a few bets, while signing up to the world's leading bookmaker.

William Hill promo code - Get €40 in free bets

Get a fantastic €40 in free bets to spend on the best of the action when you place your first bet of €10.

Betfair promo code - Get €50 in free bets

Place a bet of just €10 and get €50 to spend on FREE bets.

Paddy Power promo code - Get €20 in free bets

Paddy Power has a strong presence in the racing world and serves up plenty of specials for the major festivals.

Novibet Promo Code - Get €100 in free bets

A popular operator with our audience, you can get up to €100 in free bets when you place a minimum bet of €30.

Which promo code offers the highest bonus?

Paddy Power and William Hill serve up the high bonuses at 400% but Betfair has recently updated its welcome offer to 500%.

BookmakerBonus %Offer
Betfair500Get Betfair Betting Offer
William Hill400Get William Hill Betting Offer
Paddy Power400Get Paddy Power Betting Offer
bet365 IRC365300Get bet365 Betting Offer
Novibet300Get Novibet Betting Offer

Here we give you more detail on betting promo codes, which bookmakers require a promo code and how a free bet code works.

What is a betting promo code?

A horse racing betting bet bonus code is used when you register with a bookmaker in order to activate your betting promotion - most commonly for free betting offers.

An example of a promo code is 'ZSKAOG' which is the Betfair promo code required to claim your €50 in FREE bets. You will need to insert this into the required registration field.

On this page, we highlight the best betting promos in Ireland from trustworthy and reliable bookmakers. Not all operators require promo codes.

Why should I use a betting promo code?

Horse racing provides its fans and bettors with year-round entertainment and it can be a daily puzzle trying to crack each contest to find the winner. A promo code goes hand-in-hand with racing; if you have found your selections for either the daily racing or the big festivals then you can use the your promo codes to claim free bets to spend on the action.

What are the advantages of using free bets?

  • Choose your bookmaker and start with more money to wager on horse racing.
  • You can trial a wider range of bets types. For example each-way bets.
  • Select bookmakers such as Unibet, Fitzdares and Tote serve up casino bonuses for something different.
  • Once you have signed up, you can benefit from a whole host of existing customer offers and ongoing promotions.

What is the difference between a betting promo code and a betting bonus code?

A betting promo code and a betting bonus code are the same thing, it is merely a different name for the code, made up of letters and numbers, required to claim your betting offer with a bookmaker as listed above.

You can find the Betfair promo code, William Hill promo code and Paddy Power promo code pages for more in-depth information.

How do I claim my betting bonus code?

  1. Select the bookmaker you would like to sign up to
  2. Simply copy the code from above and click on the link to the offer
  3. Enter the bookmaker promo code, for example ZSKAOG into the required field on the registration form when you sign up

How to stay safe when signing up to a betting bonus code

Use the regulated bookmakers we have suggested to find your bet bonus code - there are black market bookmakers operating and it is important you use regulated operators.

In most instances, you are required to deposit into your account and place a bet before your bonus is credited. Prior to that, read through all the terms and conditions below to ensure it is the correct offer for you:

  • Sign-up restrictions - in some cases, you are permitted only one betting account per household. If one or more of you already has an account with a bookmaker, you may be restricted. You may also need to use a debit card to make your first deposit rather than Apple Pay or Skrill.
  • Eligible markets - offers are often restricted to different types of bets and markets. For example a bonus code bet offer may only be available if you place it on a specific market.
  • Minimum stake - the stake you place will often be set at a minimum amount. Usually around €5, €10 or €20. If you place lower than those amounts, your bet will not be valid.
  • Minimum odds - if a horse is a short-priced favourite, you may be restricted to betting on that horse. Minimum odds are usually around 1-2 or 6-4.
  • Expiry after a specific number of days - make sure you use your bonus within the time period stated. For example, you often have seven days to claim a free bet.
  • Maximum winnings - to avoid huge payouts, bookmakers restrict the amount you can win so identify what your payout is likely to be and if it is worth your time.
  • Withdrawal times- bookmakers have different withdrawal processing times. Bank transfers are typically longer wait times than Paypal or e-wallets.

Types of betting promo codes

Bonus betting codes are used most frequently with bookmaker welcome offers as well as those below.

  • Bet-and-Get - bookmakers regularly offer free bets to new customers as an incentive to sign up. For example, when you register place a €10 you will receive a €50 in free bets. These are the most popular with punters.
  • Deposit Bonus - These bonuses are rewarded when you deposit money with a bookmaker, at a percentage of your deposit. Some operators offer 100% while others offer 50%. For example, if you deposit €20 you will get a 50% bonus of €10.
  • Money-back specials- Paddy Power and BoyleSports are big on their money-back specials. Use your bonus code to place a bet and you will receive your money back as cash or as a free bet for certain eventualities such as if your horses loses or finishes second.
  • Event-specific bonuses- during major horse racing festivals including the Cheltenham Festival, Royal Ascot and the Grand National you will find an array of betting promo codes on offer for claiming special betting offers. Eg. some bookmakers will offer enhanced odds on a hot favourite for a big race.
  • No-deposits bonus - the least common of all the bonus betting codes, these are bonuses you can claim without having to make a deposit and are awarded when registering with a bookmaker.

Promo codes payment methods

When you sign up to a bookmaker with a betting promo code you will be required, in most cases, to deposit money into your account to claim your bonus.

The following methods are most commonly used by bookmakers:

    1. Debit cards - Visa Debit, Mastercard and Maestro are popular methods of payment and most commonly used to claim promo codes.

    2. E-wallets - PayPal, Neteller and Skrill are among the most used e-wallets and provide a secure method of payment.

    3. Bank transfers - this is also an option for those who prefer to make direct bank transfers, the only drawback is that it can take longer to complete the transaction.

    4. Paysafecard - prepaid cards are also accepted by a number of punters and ensure more privacy.

    5. Wire transfers - this method is sometimes used for high-value transactions although longer processing times and higher fees are common.

How do we choose the best betting promo codes?

Better Collective Bookmaker Awards

The Better Collective Bookmaker Awards highlights the best bookmakers in terms of offers, odds, payment methods, and existing customer promotions.

These awards serve as a valuable resource to punters for making informed betting decisions.

Why Trust the Better Collective Bookmaker Awards for Horse Racing Betting Offers?

The emphasis on the Bookmaker Awards is due to their detailed and comprehensive evaluation process.

  • Better Collective hosts these awards, utilising meticulous analysis and incorporating user feedback.
  • The awards consider various factors, including horse racing markets, odds quality, market diversity, customer service, banking options, overall betting experience, welcome bonuses, and ongoing customer deals.

    How Data is Gathered by Better Collective

    • Bookmakers are ranked on a scale of 1 to 23 across multiple categories.
    • Better Collective collects data over a year, comprising 4 million data points and regular live testing with yearly updates.
    • Continuous monitoring of horse racing markets, including pre-race, in-play betting, and ante-post markets, is carried out.
    • The operators' generosity with markets and coverage of different sports is evaluated over the 12 months.
    • The awards highlight the best betting offers and free bets with great value for Irish customers.

    Insight from Christian Kirk Rasmussen, COO & Co-Founder of Better Collective

    In the video below, Christian Kirk Rasmussen explains the significance of the awards for bettors.

    How did the sites rank at the 2023 Bookmaker Awards?

    bet365

    It is easy to see why bet365 is the world's leading bookmaker as it ranked number one for welcome bonus, horse racing odds and betting experience as well as the overall best bookmaker.

    Category

    Bookmaker Award Ranking

    Welcome Bonus

    1

    Horse Racing Odds

    1

    Betting Experience 

    1

    Market Selection

    3

    Banking 

    8

    Customer Service

    17

    Overall

    1

    Paddy Power

    One of the betting giants, Paddy Power's strongest rankings were in the categories of betting experience and horse racing odds.

    Category

    Bookmaker Award Ranking

    Betting Experience 

    11

    Horse Racing Odds

    11

    Customer Service

    14

    Banking 

    17

    Welcome Bonus 

    17

    Existing Customer Offers 

    19

    Market Selection

    20

    Overall

    21

    Betfair

    Betfair ranked in the top ten for betting experience, banking and horse racing odds.

    Category

    Bookmaker Award Ranking

    Betting Experience 

    5

    Banking 

    6

    Horse Racing Odds

    10

    Market Selection

    13

    Welcome Bonus

    14

    Customer Service

    16

    Overall

    8

    William Hill

    William Hill scored particularly well for market selection which ranked at number 2. Betting experience, horse racing odds and welcome bonus also ranked in the top ten.

    Category

    Bookmaker Award Ranking

    Market Selection 

    2

    Betting Experience

    4

    Horse Racing Odds

    7

    Welcome Bonus

    9

    Existing Customer Offers

    16

    Banking 

    18

    Customer Service 

    19

    Overall

    5

    How to use your betting promo codes

    You have signed up for your horse racing new customer offer using your betting promo code, where can you use your first free bet?

    Our expert team of race analysts study the form of every single race and choose the likely winner along with a justification for their selection. You can find their nap of the day below which you can back with your free bets.

    Use your betting promo code today

    Where can you use your free bet promo code today? Chances are you are looking to claim your betting promo code and use your free bets today on the best of the racing action. Our racing experts analyse the form daily and present their 'nap of the day' on every single racecard, this is the analysts most confident bet of the day - the perfect place to start your betting journey with a new operator.

    Today's Nap

    Curragh 2.10 Babouche
    Sent off odds-on favourite, Babouche showed speed throughout when bolting up by five lengths in a maiden over just shy of this trip at Cork last month. It is a vote of confidence from her trainer that he pitches her in against colts for this Group Two contest on just her second start. Course maiden winner Cowardofthecounty had Camille Pissarro behind when beaten less than two lengths in the Coventry Stakes but the latter, Ryan Moore's pick from three Ballydoyle-trained runners, had been touched off in a Group Three here on his previous start and is capable of better. The maiden California Dreamer went close in a fillies' Group Two over 6f here on Derby weekend. %0A%0A

    Where can you use your free bets during the months ahead?

    • Galway Festival
    • Where: Galway Racecourse
    • When: July 29 - August 4
    • Feature races: Galway Plate and Galway Hurdle

    Most popular horse racing events for betting promos

    Horse racing markets are popular throughout the year, the highlights being the Cheltenham Festival, Aintree Grand National and Royal Ascot. Some of the biggest events that you can enjoy with betting promo codes can be found below.

    Cheltenham Festival

    The biggest four days of the jumps season in the UK for racing fans come annually in March, as the Cheltenham Festival hosts the very best clashes between national hunt greats. The featured race of the meeting takes place on the final day - the illustrious Cheltenham Gold Cup. This is the race that everyone wants to win and customers can find a wide selection of promo codes throughout the meeting with free bets, enhanced odds and best odds guaranteed among the most popular offerings.

    Grand National

    The Grand National is the world's most famous race and there will be plenty of promo codes available for the spectacle. Players can place bets on the race from Aintree throughout the year and on the day.

    Royal Ascot

    ROYAL ASCOT 15 June 2022 Ladies Fashion on Day 2 of The Royal Meeting
    Photo Healy Racing
    The biggest five days of Flat racing in the United Kingdom are at Royal Ascot. Among the featured races that customers enjoy placing a wager is the Gold Cup. This is a great time to snap up your betting promo codes in Ireland.

    How do I withdraw the bookmaker promo code bets?

    You are not able to withdraw the bet bonus code credit as cash. Once you have claimed your betting promos, the bet credits will appear in your betting account but cannot be withdrawn as cash. You must use the credit to place a subsequent bet. If your qualifying bet is successful, you can withdraw your winnings as cash. The return does not include your stake.

    Our Team

      irishracing.com editor Vincent Finegan and racing pundit Emma Nagle bring years of experience and expertise to our team and offer weekly tips to our auudience.

    Vincent Finegan
    Vincent, who lives on the Curragh in Co. Kildare, is the editor of irishracing.com and has almost 40 years experience in the horse racing industry. He writes a weekly blog on this website covering all aspects of the sport and presents our Irish Angle video show on Mondays. He is a dual winner of The Irish Field naps table.
    Emma Nagle
    Emma grew up on a racing yard which got her involved in racing from a young age. Having worked in racing media on a freelance basis for a few years she joined irishracing.com full time in 2023. She has ridden as an amateur and still works with horses.

    Further Reading

    FAQ Horse Racing Betting Promo Codes

    What Is A Promo Betting Code?

    A short code required to claim a bookmaker promotion. Simply copy and paste the code into the required registration field and this will trigger your betting promotion.

    When Are Promo Betting Codes Available?

    Horse racing promo codes tend to be available all year round in Ireland but you will see a greater volume during the Cheltenham Festival, the Grand National and Royal Ascot.

    How do I Use Promo Betting Codes?

    When signing up for an Irish betting promotion such as a free bet, simply copy and paste the code into the required field on the registration form.

    Do All Betting Sites Have Promo Betting Codes?

    Some operators no longer use betting promo codes. Our bookmaker partners who do use betting codes are listed above.

    Where Do I Find Promo Betting Codes?

    You can find the promo codes for trustworthy bookmakers on our betting offers page or visit bookmaker websites.