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Best Betting Offers for Existing Customers in Ireland for September 2023

Leopardstown 2023 Get the best existing customer offers to enhance your fun and enjoyment
© Photo Healy Racing
Do you have an extensive portfolio of existing betting accounts? if the answer is yes then you are in the right place to find a terrific variety of existing customer offers available in Ireland in September 2023. Or perhaps you want to join an operator and are intrigued as to what they have to offer once you have signed up.

Bookmakers provide fiercely competitive free bets for existing customers as they fight for your custom and some are well worth a look if you bet on a casual or regular basis.

We tend to associate bookmaker offers with new customer sign ups and horse racing free bets, however read on for the best existing customer betting offers. July is a great time to claim the best betting offers for existing customers when the first Classics of the Flat season get underway.

Find also more information on betting sites and promo codes required to claim some of the best betting offers.

What is an existing customer offer?

Existing customer offers are betting promotions available to existing customers of a bookmaker. When you delve into the offerings of each operator you can consider the added value of these offers. Examples of existing customer offers include:

  • Money-back specials
  • Extra places
  • Non-runner no bet
  • Free-to-play games
  • Enhanced Odds

The Best Free Bets For Existing Customers in Ireland

It is easy to get lost or in a muddle when browsing the vast array of free bets for existing customers served up by leading bookmakers so we have made it easy for you and detailed the main and the best betting offers below. Check out this week's existing customer betting offers for Irish customers below to enhance your betting experience.

Unibet existing customer offers

Free bet if your horse finishes second or third

Fancy a horse to finish 2nd or 3rd against a hot shot? This is the offer which shouldn't be missed. Unibet is offering you money back as CASH if your selection finishes 2nd or 3rd. There are a host of other Unibet existing customer betting offers up for grabs, including extra places and super boost.

  • Place a bet on nominated races and get your money back as cash if your horse finishes 2nd or 3rd.
  • Opt in required in the bet slip.
  • Place a single bet on any of the selected races below (min stake €1)

You can also find the Unibet welcome offer here below:

T&Cs apply. Available to new and existing customers.

Coral existing customers betting offers

Coral Racing Super Series

Coral has invested plenty in their existing customer offers of late. The Coral Racing Super Series is a superb game for existing customers, where you have the chance to win a share of €25,000 by finding 7 horses to place in races selected by Coral, an extra bonus is that it is free to play, you just simply log in to your account. The newest venture available to existing customers is the 'Bet Bundle' which involves getting a bundle of 5 bets for double the value or more.

  • Pay €5 and get €10 worth of bets.
  • Real money purchase of €2 or €5 to get Horse Racing Bet Bundle (5x€1 or €5 x €2 bet tokens)
  • Bet tokens expire 23:59 Sunday after purchase

You can also find the Coral welcome offer here below:

T&Cs apply. Available to new and existing customers.

BetVictor existing customer betting offers

Naas 6 11 21 TEAHUPOO and Jack Kennedy jump the last to win the Betvictor Fishery Lane Hurdle Grade 3 Healy Racing
© Photo Healy Racing
Horse racing is an exciting sport for many reasons, particularly for its unpredictable nature. The twists and turns and drama of racing is something BetVictor has taken in to account with their existing customer offer.

BetVictor Run For Your Money

  • Get a cash refund on any horse which fails to give you a run for your money.
  • Includes 'refuses' 'whip around' 'fails to come out of the stalls' or 'loses all chance at the stalls'.
  • Full T&Cs apply.

bet365 existing customer offers

Each-way Extra

The leading bookmaker allows its current customers access to a fantastic each-way betting offer. Each-way Extra is an excellent option for those who want to increase or decrease the places on a chosen race.

    1. Choose the ‘Each Way Extra’ tab from the racecard header to see the additional place terms that are available on your chosen race.

    2. Once you have selected a price and the corresponding number of places from the Each Way Extra race coupon, it will appear on your bet slip.

    3.You have the option to alter the place terms directly from the bet slip.

Yet to sign up to bet365? You can join the bookmaker here:

LiveScore Bet existing customer offers

Extra Places on selected races every day

We welcomed LiveScore to the site not long ago and it has proved to be a huge hit with our audience. The operator's host of existing customer specials is one of the reasons it stands out to horse racing bettors.

During the Cheltenham Festival the list of existing customer offers is impressive and encompasses trainer and jockey specials.

  • Get extra place specials every day.
  • Place a bet on any of the selected races to get an extra place on your each-way betting.
  • Minimum runner rules apply.
  • Doesn't apply to ante-post bets.
  • Full T&Cs apply

Sign up to the bookmaker below to get your free bets:

Tote existing customer offers


Tote+ enables existing customers to get a 10% bigger payout on winning Tote bets than when playing on any other channel.

The world pool has been a very successful new initiative in which payouts are bigger and are available on select racedays.

  • Tote+ is only available on bets placed directly via tote.co.uk, tote.ie or the official tote app.
  • The application of Tote+ to specific pools will be at the Tote’s sole discretion. All pools where Tote+ applies will be denoted by the inclusion of the ‘tote+’ symbol on the race card (“Tote+ Pools”).
  • Full T&Cs apply

Sign up to the bookmaker below to get €20 in free bets:

Betfair existing customer offers

Betfair Bet Builder

Shishkin and Nico de Boinville win the Betfair Ascot Chase Grade 1 Ascot 18 2 2023 Healy Racing
© Photo Healy Racing
The dedicated punters among you are likely to have an existing account with Betfair, after all, it is one of the most popular and successful operators online. Horse racing is high on the Betfair agenda so why not take up one of its best existing customer free bets?

  • Receive a €5 free bet when you place €20 on multiples or bet builder bets.
  • One free bet is available each day and is valid for 72 hours.
  • You will qualify as long as the odds or combined odds are 1-2 or greater.

You can also find the Betfair welcome offer here below:

T&Cs apply. Available to new and existing customers.

Paddy Power existing customer offers

Paddy Power Rewards Club

A giant of the horse racing and betting world in Ireland, Paddy Power offers fun and flexible free bets for existing customers. Get involved in the Paddy’s Rewards Club for existing customers.

  • Enjoy a €5 or €10 free bet each week.
  • Place €25 or €50 through the week and your account will be rewarded the following week.
  • You will qualify as long as the odds or combined odds are 1-2 or greater.
  • Boost your bets with ‘power ups’ on single bets.

You can also find the Paddy Power welcome offer below:

T&Cs apply. Available to new and existing customers.

BoyleSports existing customer offers

Free bet if your horse finishes second

Mugged on the line? A run of seconds can be frustrating, however BoyleSports are here to appease your disappointment by refunding your stake as a free bet if your horse finishes second.

  • Place a bet on nominated races and get a free bet if your horse finishes second.
  • A maximum of €25 can be claimed.
  • Free bets must be redeemed within 7 days.

You can also find the BoyleSports welcome offer here below:

T&Cs apply. Available to new and existing customers.

William Hill free bet offers - existing customers

William Hill Acca Club

Who doesn’t love an accumulator? It is one of the punters' favourites. If you have pinpointed a few winners or each-way chances for the week ahead, take advantage of this cracking William Hill promotion - one of the best existing customer betting offers.

  • Qualify for the William Hill Acca Club and get a €5 free bet when you place €20+ of accumulators through the week. You will receive your free bet by midday the following Monday.

You can also find the William Hill welcome offer here below:

T&Cs apply. Available to new and existing customers.

Betway existing customer betting offers

€5 free bet on yankees

Test yourself and find a yankee, then use these existing customer free bets with Betway.

  • Get a €5 free bet when you place a yankee bet at a stake of €11 or more.
  • A yankee bet is 4 selections made up of 11 bets.

You can also find the Betway welcome offer here below:

T&Cs apply. Available to new and existing customers.

888sport existing customer offers

888sport Acca Club

  • Get a €5 free bet when you place €20 on multiples.
  • Multiple bets must contain three bets or more.
  • Bets must be settled in the same week to qualify.
  • Free bet must be claimed within 3 days and is valid for 7 days
  • Free bet will be credited upon bet settlement
  • You can take part in this offer once a week only.
  • Minimum combined odds 3-1 (4.00).
  • Full T&Cs apply.

You can also find the 888sport welcome offer here below:

T&Cs apply. Available to new and existing customers.

Quinnbet free bets for existing customers

Daily free bet

Irish bookmaker, Quinnbet, are relatively new to the market but cater well for horse racing bettors particularly the enthusiasts among you who can take advantage of daily free bets.

  • Daily free bets are up for grabs
  • Bet live and win a €10 free bet each day based at 5% of your total bets
  • Minimum odds of 6/4 have to be met

You can also find the Quinnbet welcome offer here below:

T&Cs apply. Available to new and existing customers.

Bookmaker Awards - best bookmakers for existing customer offers

The Bookmaker Awards are held every year by Better Collective and take into account the findings from surveys carried out on betting habits, markets and sports. The top four bookmakers are Betfred, Unibet, Coral and BetVictor.











How to use your horse racing existing customer offers today

For the best daily horse racing tips, look no further than our FORMSCAN provided by expert race analysts, who provide their nap of the day. You can claim your free horse racing bets and use them to place a wager on today's tip below. Stay ahead of the game with our in-depth analysis and enjoy the thrill of cheering home your selection.

Today's Nap

Lingfield 5.50 God Of Fire
This is arguably the easiest assignment God Of Fire has faced in handicaps so far and, having shown improvement with a tongue-tie applied when he finished a close third at Kempton last time, he could be hard to beat back over this slightly shorter trip. Intergalacticat is feared most with Oisin Murphy back in the saddle, while Udaberri and Savrola are a couple of others to note.

Types of existing customer betting offers

  • Best Odds Guaranteed (BOG)
    Put your mind at ease and ensure you receive the biggest return on your winning bets.
    If you place a bet at fixed odds of 2/1 and the starting price is bigger, for example 3/1, you will be guaranteed the biggest odds.

Which bookmakers offer Best Odds Guaranteed?

Offering Best Odds Guaranteed





Paddy Power








Livescore Bet


William Hill


  • Non-runner no bet
    Placing a bet before the day of the race is known as betting ‘ante-post’ and it is an opportunity to take advantage of bigger odds. It is particularly popular for the Cheltenham Festival. This offer ensures that if your selection misses the race due to injury for example, your stake will be returned to your account.
  • Ante-post betting builds the excitement in anticipation of major races for existing customers. Place a bet on your selection in a selected race before the final field of runners and riders is declared to get the best odds. This type of betting typically takes place several days, weeks, or even months before the race, allowing bettors to secure potentially better odds than they would receive after the final field has been confirmed. While ante-post betting can offer the opportunity for higher payouts, it also carries more risk, as there are fewer guarantees about which horses will actually end up taking their chances. Additionally, if your horse ultimately doesn't run, you will lose your stake unless you manage to snap up non-runner no bet.
  • Free bets for existing customers
    Bookmakers serve up a multitude of free bets offers for UK existing customers to keep you loyal and to reward your custom. There are different types up for grabs and bookmakers reward you, most commonly with free bets of either £5 or £10. They are excluded from cash out and must be redeemed within a certain period.
  • Free-to-play games
    Betting is all about entertainment and these games provide a great opportunity to have some fun along the way. If you have an existing betting account, you do not have to deposit or bet to play. Coral are currently running a ‘Racing Super Series’ where you can win a share of 25k by choosing a horse to place in seven selected races.
  • Extra place offers present customers with the opportunity to get additional places on each-way bets, which can significantly increase your chances of a payout. For example, a typical each-way bet will pay out on the first three finishers in a race, but an extra place offer may extend this to the first four, five, six or even seven finishers. This offer is useful for bettors looking to maximise their winnings on selections at bigger odds.
  • Enhanced odds for existing customers
    Offered by most bookmakers, you will find odds enhanced to a bigger price meaning potential winnings are greater. This is also known as a price boost and these offers are popular around big racing festivals.

Check the terms and conditions for existing customer betting offers

Cheltenham 17 March 2023 Boodles Cheltenham Gold Cup Congratulations Galopin Des Champs jockey Paul Townend and trainer Willie Mullins after win with owner Audrey Turley Healy Racing
© Photo Healy Racing
Always check the small print. It is worth reading the terms and conditions before getting involved with free bets for existing customers. This is where you can identify the best available offers in Ireland. Bookmakers display their T&Cs clearly on their offers and here is what to look out for:

  • Eligible markets
    - offers are often restricted to different types of bets and markets. For example a free bet offer may only be available if you place a yankee bet.
  • Minimum stake
    - the stake you place will often be set at a minimum amount. Usually around €5, €10 or €20. If you place lower than those amounts, your bet will not be valid.
  • Minimum odds
    - You may be restricted when betting on short-priced favourites. Minimum odds are usually around 1-2 or 6-4.
  • Claiming period
    - make sure you use your free bet within the time period stated. For example, you may have seven days to claim a free bet.
  • Maximum winnings
    - bookmakers restrict the amount you can win so identify what your payout is likely to be and if it is worth your time.

How do we compile the list of best existing customer betting offers?

There are many factors to consider when identifying the best betting offers for existing customers available to Irish customers, what do we factor in?

  • Expertise - at irishracing.com our exerts have over fifty years of experience within the horse racing and betting industry. This deep knowledge of our subject allows us to find the best existing customer betting offers. Racing experts Vincent Finegan, Johnny Ward and Emma Nagle, plus Betting Expert's Stephen Harris and broadcaster Ed Quigley are among our knowledgeable team.
  • Value - we consider the value offered by each existing customer bonus and whether it is worth your time signing up. Some bookmakers offer standout sign-up offers, while free bets for existing customers is the core strength of others.
  • Customer experience - is it simple to use the operator's online services? Can you navigate the site easily and place your bets with ease?
  • Terms and Conditions - all bookmaker offers are subject to T&Cs, we ensure none of the betting offers highlighted on this page will present any nasty surprises.
  • Security - this is a key element for consideration. We list trustworthy operators who offer secure payment methods and operate with integrity as well as promoting responsible gambling.
  • Additional features - what does the bookmaker offer when you sign up? Including apps, radio, live streaming and more.

Tried and Tested

The horse racing existing customer betting offers available in Ireland are tried and tested by our expert team who know exactly what to look for when discovering new offers.

  • Integrity - is the bookmaker operating with integrity?
  • Restrictions - are you getting good value from your initial outlay when it comes to free bets for existing customers?
  • Competition - how does the offer compare to others on the market? Includes user experience, value and odds.
  • Longevity - is the existing customer experience with the selected bookmaker a pleasing one?

More Reading

FAQ Horse Racing Betting

Which Bookmakers Offer Free Bets For Existing Customers?

Most bookmakers will offer incentives to existing customers to maintain loyalty, however not always as a free bet.

What Are The Best Existing Customer Offers?

This is where you will need to check the terms and conditions. On the face of it, an existing customer offer may seem excellent but you need to take a look at minimum stakes and maximum winnings to ensure you find the best offer.

Are Existing Customer Offers Available Every Day?

Most offers are available all year round, although some may be available for a specified period of time. More special offers are available during big horse racing festivals, including , Cheltenham , the Grand National and Royal Ascot.

Which Irish Bookmakers Are Best For Existing Customer Offers?

Unibet, Coral and BetVictor are all reputable bookmakers and came out on top for excellent existing customer offers at the bookmaker awards.

Are there any bookmakers who don’t offer Irish promotions?

Betfred is a British bookmaker and some offers are available to UK customers only.

Check for odds include