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Welcome to our best betting sites page. Discover the finest online bookmakers, expertly ranked by the Better Collective Bookmaker Awards. Throughout the year, a team of 15 industry experts analyse four million data points to identify which betting platforms provide the ultimate betting experience.
Curious about platforms offering the best sign up offers, competitive odds, exclusive specials, and a top-notch user interface? Look no further.
Our extensive list of the top betting sites in Ireland shows the rankings assigned to each operator at the Bookmaker Awards, an annual ceremony hosted by Better Collective. Leveraging an extensive dataset compiled over twelve months, we are well equipped to provide a comprehensive guide to the best betting sites out there.
We detail the best bookmakers, including bet365, Boylesports,Ladbrokes and Betfair and what makes them shine above others.
When it comes to identifying the best betting sites available to Irish customers, we use bookmaker awards data sets collected over twelve months.
Furthermore, our team has a deep knowledge of horse racing and the betting industry. Racing experts Vincent Finegan, Johnny Ward and Emma Nagle, plus Betting Expert's Stephen Harris are among our exceptional team.
The Better Collective Bookmaker Awards are held annually and take into account a wide range of factors, including detailed data sets and user reviews. This ensures we provide an accurate assessment of each betting site rather than taking the opinion of a single reviewer.
The bookmakers are ranked in a number of categories including:
This gives an exceptional overall review of an operator and take into account the factors most important to punters.
The bookmakers are ranked out of 23 for each category listed above, allowing you to assess each operator for the categories most important to you.
You will also find the best betting offers and free bets which present excellent value for Irish customers.
First, let's narrow it down to the top ten and what they have to offer to keen punters. We will consider the following factors: such as: free bets, money-back specials, a top-notch user experience and most importantly bookmakers you can trust.
Below we highlight the best bookmakers available to punters in Ireland.
The best betting sites available in Ireland listed on this website are tried and tested prior to displaying them on irishracing.com.
The world’s leading bookmaker, bet365, is the best operator for competitive odds and boasts a strong welcome offer, presenting a 300% bonus. It is a firm favourite with horse racing fans and you won't find many racegoers who don't have a bet365 account.
Category
Bookmaker Award Ranking
Welcome Bonus
1
Horse Racing Odds
Betting Experience
Market Selection
3
Banking
8
Customer Service
17
Overall
Visit our bet365 offers page.
One of Ireland's biggest bookmakers, offering an excellent welcome offer to Irish customers and plenty of specials during major festivals, it's easy to see why it is one of the favoured horse betting sites with our audience.
Horse racing odds
9
10
13
14
Existing Customer Offers
16
18
19
5
Visit our Boylesports offers page.
If you haven't already signed up with Betfred and claimed its excellent sign up offer, then you are missing out. Betfred is a historic and long-lived horse betting site which offers great value offer for new and existing customers. Betfred is one of our favoured horse race betting sites.
22
20
The world's number one online betting exchange, offering something a little different for Irish customers and lots of added benefits to those who do sign up.
6
Visit our Betfair offers page.
Among the best bookmakers, Paddy Power is one of the most notorious. Bettors can wager safe in the knowledge their money is secure and enjoy a wealth of betting offers and price boosts on racing's big days.
11
21
Visit our Paddy Power offers page.
The Tote's world pool has thrust the operator back into the limelight this year and is one of the best bookmakers. Customers can get cracking odds on the world pool available on select racedays and is a betting site well worth signing up for.
Visit our Tote offers page.
One of the oldest and best bookmakers around, William Hill is a major bookmaker. There are lots of added bonuses when you sign up with William Hill and is therefore considered one of the best bookmakers.
2
4
7
Visit our William Hill offers page.
Fancy owning part of a racehorse? Live the dream and join Coral. That's just one of the many benefits of joining Coral, a horse betting site known for it's excellent welcome offer and customer experience.
Existing Customer Offer
Visit our Coral offers page.
Steeped in history and tradition and thanks to its racing expertise, there is a whole host of benefits when you sign up to this bookmaker.
Visit our Ladbrokes offers page.
A great value offer for new customers, BetVictor remains to this day, one of the best bookies. The UK offer is particularly strong and you get the additional pleasure of enjoying free casino offerings.
This betting site continues to be popular with bettors and its welcome offer is one of the most claimed.
Betway is one of the most popular betting sites with bettors and there is good reason for it. The site is easy to use and there is a strong focus on horse racing.
The Bookmaker Awards are a good pointer to which bookmakers provide the best offers, odds, payment methods and existing customer offers. Inform your decision and take a look at which bookies came out on top.
Almost all online bookmakers offer incentives to new players. New customer offers vary between betting sites and different events such as Cheltenham and Royal Ascot. when new customer offers are well worth taking advantage of.
Some major horse betting sites turn off their welcome offers for the Aintree Grand National when people will open new accounts without an incentive to bet again.
Standard welcome offers provide new customers with free bets based on their first deposit or first bet, but they always come with extensive terms and conditions.
Welcome Offers
bet365
Sky Bet
Unibet
William Hill
Betway
Betfair
Ladbrokes
Coral
888sport
Sportingbet
Paddy Power
Betting sites offer different odds, but bet365 is known for having excellent odds. To get the best odds available, it's recommended to have multiple betting accounts though so you can compare and find the best price.
No single betting site consistently offers the best odds on individual horses or races.
888Sport
32 Red
BoyleSports
Betting experience is a key consideration when choosing a betting site. Ease of use, mobile app and live streaming were all taken into account when scoring betting sites.
It is important to consider first of all which payment methods you are comfortable using and then which operator meets your needs. In this category banking methods plus deposit and withdrawal methods are analysed and considered.
SportingBet
LiveScore Bet
Betfred
BetVictor
Most UK and Irish betting sites cover most UK and Irish events such as Cheltenham, Punchestown or Grand National.
International events such as the Breeders’ Cup in America and the Melbourne Cup in Australia are also covered but if you have an interest in horse racing from other countries make sure to check if your betting site covers those races.
Zetbet
Virgin Bet
Having taken all of the above categories and results into account, the best overall bookmaker has been determined and it is no surprise to see bet365 take the top spot. In second is Sky Bet followed by Unibet who rated particularly well for existing customer offers.
William Hill and Betway made it into the top five through range of markets, betting experience and welcome offers.
Best Bookmaker
Once you have chosen a betting site that suits you, check out the advertisements on irishracing.com which will often have enhanced sign up offers or bonus codes.
A packed enclosure at the County Meath venue for racing on the beach Photo Healy RacingSigning up is usually very simple and you just need to fill out a form with your personal details. You will then receive an email from the betting site with a link to verify your new account. When you click on that link you should be ready to deposit money into your new account and start betting.
At first glance most horse betting sites are similar and follow the same functionality and menu options whereby you first select 'horse racing', then select the event, and then the participant you wish to place a bet on, however, what should you be looking at when deciding on the best betting site for you?
If you have an extensive list of betting sites to your name, you can also consider these lesser-known new bookmakers who offer competitive welcome offers and an excellent customer experience once you are signed up.
The irishracing.com team comprises a number of individuals with many years of experience in the horse racing and betting industry, including editor Vincent Finegan and racing pundit Emma Nagle. The annual Bookmaker Awards results are used to highlight the best offers on the market. You can bet in the knowledge that the recommended sites are secure and trustworthy.
Every betting site is different and suit some people more than others, hopefully this guide will help you to choose. A good place to start is with which bookmakers ranked highest at the annual Bookmaker Awards. bet365, Betfair, William Hill and Betway are ranked in the top five.
bet365 offers fantastic odds, Paddy Power is known for money-back specials, Betfair is the world's most famous online exchange, while the Tote offers something different with its pool betting and its iconic placepot.
Generally betting sites are trustworthy but like any industry there are black market operators. There are some simple steps you can take to ensure that a betting site is trustworthy. Check if the betting site is promoted on irishracing.com as we only promote trustworthy companies. You can also check betting forums to see what other punters have been saying about the betting site.
All licensed bookmakers are regulated so we can recommend any of the bookmakers registered on irishracing.com.
The betting sites offering the best odds for bettors are usually bet365, Unibet and Ladbrokes determined by the Bookmaker Awards. You will find some of the best odds around during major festivals, including Cheltenham, Punchestown, the Grand National at Aintree and and Royal Ascot.
There are a number of factors to consider when choosing a betting site and the Bookmaker Awards draw on four million data points to give you rankings for:
