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Bar One Racing Extends Sponsorship at Fairyhouse

Mon 20th Oct 2008, 14:02

Fairyhouse Racecourse is delighted to announce Bar One Racing has extended its sponsorship at the 2008 Winter Festival becoming title sponsor on Sunday 30th November. Bar One Racing will sponsor all three Grade 1 races on the day, guaranteeing that each contest (Hatton's Grace, Drinmore, Royal Bond) will carry a value of ?90,000 and a total prize fund of ?270,000.

With 20 betting shops throughout Ireland, Bar One Racing Managing Director, Barney O'Hare commented on the sponsorship, "As an existing sponsor at Fairyhouse's Winter Festival, it made sense to extend the sponsorship to include all three Grade 1 Races. The Festival is extremely popular with racing enthusiasts and produces high-class, competitive fields which appeal to our customers. With the three races covered live on RTE, it is great exposure and profile for the brand of Bar One Racing."

Caroline Gray, General Manager of Fairyhouse commented: "I am thrilled that Bar One Racing has extended its sponsorship at the Sunday of our prestigious Winter Festival, which is one of the highlights of the National Hunt calendar. This continued confidence shows that racecourse sponsorship remains an effective and cost efficient marketing tool in difficult economic times. I would like to thank Bar One Racing for this support and look forward to working with them to promote the Festival, grow the racecourse attendance and ensure a successful weekend all around."