12 3 24 Cheltenham State Man and Paul Townend with groom Rachel Robins after winning the Unibet Champion Hurdle Photo Healy RacingWe list the best bookmakers on this page as determined the Better Collective Bookmaker Awards. Four million data points are gathered over twelve months by a panel of fifteen members prior to the awards, to assess which betting sites offer you the best experience.
Curious about platforms offering the best sign up offers, competitive odds, exclusive specials, and a top-notch user interface? Look no further.
Our extensive list of the top betting sites in Ireland shows the rankings assigned to each operator at the Bookmaker Awards, an annual ceremony hosted by Better Collective. Leveraging an extensive dataset compiled over twelve months, we are equipped to guide you on the best betting sites out there.
We detail the best bookmakers for horse racing, including bet365, Boylesports,Ladbrokes and Betfair and what makes them shine above others.
When it comes to identifying the best horse racing betting sites available to Irish customers, we use bookmaker awards data sets collected over twelve months.
Furthermore, our team has a deep knowledge of horse racing and the betting industry. Racing experts Vincent Finegan, Johnny Ward and Emma Nagle, plus Betting Expert's Stephen Harris are among our exceptional team.
The Better Collective Bookmaker Awards are held annually and take into account a wide range of factors, including detailed data sets and user reviews. This ensures we provide an accurate assessment of each betting site rather than taking the opinion of a single reviewer.
The bookmakers are ranked in a number of categories including:
This gives an exceptional overall review of an operator and take into account the factors most important to horse racing punters.
The bookmakers are ranked out of 23 for each category listed above, allowing you to assess each operator for the categories most important to you.
In the video below we hear from Christian Kirk Rasmussen, COO & Co-Founder of Better Collective and he speaks about how the awards can help bettors in what is often like a 'jungle' out there.
You will also find the best betting offers and free bets which present excellent value for Irish customers.
First, let's narrow it down to the top ten and what they have to offer top keen horse racing punters. We will consider the following factors: such as: free bets, money-back specials, a top-notch user experience and most importantly bookmakers you can trust.
Below we highlight the best horse racing bookmakers available to punters in Ireland.
The best horse racing betting sites available in Ireland listed on this website are tried and tested by our expert team prior to displaying them on irishracing.com.
The world’s leading bookmaker, bet365, is the best operator for competitive odds and boasts a strong welcome offer, presenting a 300% bonus. It is a firm favourite with horse racing fans and you won't find many racegoers who don't have a bet365 account.
Category
Bookmaker Award Ranking
Welcome Bonus
1
Horse Racing Odds
Betting Experience
Market Selection
3
Banking
8
Customer Service
17
Overall
Visit our bet365 offers page.
One of Ireland's biggest bookmakers, offering an excellent welcome offer to Irish customers and plenty of specials during major festivals, it's easy to see why it is one of the favoured horse betting sites with our audience.
Horse racing odds
9
10
13
14
Existing Customer Offers
16
18
19
5
Visit our Boylesports offers page.
The world's number one online betting exchange, offering something a little different for Irish customers and lots of added benefits to those who do sign up.
6
Visit our Betfair offers page.
Among the best bookmakers for horse racing, Paddy Power is well known for its tongue-in-cheek humour and amusing content. Bettors can wager safe in the knowledge their money is secure and enjoy a wealth of betting offers and price boosts on racing's big days.
11
20
21
Visit our Paddy Power offers page.
The Tote's world pool has thrust the operator back into the limelight this year and is one of the best horse racing bookmakers. Customers can get cracking odds on the world pool available on select racedays and is a betting site well worth signing up for.
Visit our Tote offers page.
One of the oldest and best bookmakers around, William Hill is a major bookmaker with a big emphasis on horse racing. There are lots of added bonuses when you sign up with William Hill and is therefore considered one of the best bookmakers for horse racing.
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4
7
Visit our William Hill offers page.
Fancy owning part of a racehorse? Live the dream and join Coral. That's just one of the many benefits of joining Coral, a horse betting site known for it's excellent welcome offer and customer experience.
Existing Customer Offer
Visit our Coral offers page.
Steeped in history and tradition and thanks to its racing expertise, there is a whole host of benefits when you sign up to this bookmaker.
Visit our Ladbrokes offers page.
A great value offer for new customers, Betvictor remains to this day, one of the best bookies for horse racing for those who love the sport. The UK offer is particularly strong and you get the additional pleasure of enjoying free casino offerings.
This horse racing betting site continues to be popular with horse racing bettors and its welcome offer is one of the most claimed consistently.
Betway is one of the most popular betting sites with horse racing bettors and there is good reason for it. The site is easy to use and there is a strong focus on horse racing.
At first glance most horse betting sites are similar and follow the same functionality and menu options whereby you first select 'horse racing', then select the event, and then select the participant you wish to place a bet on but what should you be looking at when deciding on the best horse racing betting site?.
Choosing a horse racing betting site in the UK depends a lot on personal preference and it is worth considering which welcome offer is best suited for you.
The Bookmaker Awards are a good pointer to which bookmakers provide the best offers, odds, payment methods and existing customer offers. Inform your decision and take a look at which bookies came out on top.
Almost all online bookmakers offer incentives to new players. New customer offers vary between horse racing betting sites and different events such as Cheltenham and Royal Ascot. when new customer offers are well worth taking advantage of.
Some major horse betting sites turn off their welcome offers for the Aintree Grand National when people will open new accounts without an incentive to bet again.
Standard welcome offers provide new customers with free bets based on their first deposit or first bet, but they always come with extensive terms and conditions.
Welcome Offers
bet365
Sky Bet
Unibet
William Hill
Betway
Betfair
Ladbrokes
Coral
888sport
Sportingbet
Paddy Power
It is important to consider first if all which payment methods you are comfortable using and then which operator meets your needs.
SportingBet
LiveScore Bet
Betfred
BoyleSports
BetVictor
Betting sites offer different odds on horses, but bet365 is known for having excellent odds. To get the best odds available, it's recommended to have multiple betting accounts though so you can compare and find the best price.
No single betting site consistently offers the best odds on individual horses or races.
888Sport
32 Red
Betting experience is a key consideration when choosing a betting site. Ease of use, mobile app and live streaming were all taken into account when scoring betting sites.
Most UK and Irish horse racing betting sites cover most UK and Irish events such as Cheltenham, Punchestown or Grand National.
International events such as the Breeders’ Cup in America and the Melbourne Cup in Australia are also covered but if you have an interest in horse racing from other countries make sure to check if your betting site covers those races.
Zetbet
Virgin Bet
Best Bookmaker
Once you have chosen a horse racing betting site that suits you, check out the advertisements on irishracing.com which will often have enhanced sign up offers or bonus codes.
Signing up is usually very simple and you just need to fill out a form with your personal details. You will then receive an email from the betting site with a link to verify your new account. When you click on that link you should be ready to lodge money into your new account and start betting.
Once you have chosen a horse betting site that suits you, click on the 'Claim Here' link above which will take you through to the offer. Signing up is usually very simple and you just need to fill out a form with your personal details. You will then receive an email from the betting site with a link to verify your new account. When you click on that link you should be ready to deposit money into your new account and start betting.
Let's take the Tote as an example. Find your three-step guide to signing up to the site.
Click on the yellow join buttonClick on the 'Claim Here' button on the offer above and once you reach the Tote website click on 'Join Here' in the centre of the screen.
Enter your personal detailsEnter your personal and financial details, including your name, address and email address.
Agree to the terms and conditions and create your accountConfirm you have read the terms and conditions and click on 'Join Now'.
The majority of horse racing bookmakers will offer live streaming of the races. Some horse racing betting sites require that you have placed a bet on the race before you can watch it while with others you just need a funded account or to login to your account. Have a look which operators offer horse racing live streaming.
If you have an extensive list of betting sites to your name, you can also consider these lesser-known new bookmakers who offer competitive welcome offers and an excellent customer experience once you are signed up.
Generally betting sites are trustworthy but like any industry there are black market operators. There are some simple steps you can take to ensure that a horse racing betting site is trustworthy. Check if the betting site is promoted on irishracing.com as we only promote trustworthy companies. You can also check betting forums to see what other punters have been saying about the betting site.
Every betting site is different and suit some people more than others, hopefully this guide will help you to choose. A good place to start is with the major bookmakers. bet365 offers fantastic odds, Paddy Power is known for money-back specials, Betfair is the world's most famous online exchange, while the Tote offers something different with its pool betting and its iconic placepot.
All licensed bookmakers are regulated so we can recommend any of the bookmakers registered on irishracing.com.
The betting sites offering the best odds for horse racing bettors are usually bet365 and William Hill. You will find some of the best odds around during major festivals, including Cheltenham, Punchestown, the Grand National at Aintree and and Royal Ascot.
There are a number of factors to consider when choosing a betting site such as which bookmaker offers the best: